Auto bailout is front and center in presidential campaign

President Obama’s campaign is running this ad in Michigan and Ohio in response to discredited Mitt Romney arguments about Chrysler and Jeep moving jobs to China.

Chrysler sales still on fire

Times are good for Chrysler, which provides some good economic news for the administration on a day that the lame job numbers came out.

Chrysler sales jumped 30% in May, which extend an incredible steak of 12 consecutive months where the company has exceed 20& year-over-year sales growth. This is excellent news for the company and for anyone who defended the auto bailout.

And things might get even better for Chrysler soon:

And it comes as Chrysler prepares later this month to roll out its key new car introduction for the year, the Fiat-based Dodge Dart, above, that it aims to get the company back into the small-car game. Dart is an enlarged, Americanized version of Fiat’s sporty Alfa Romeo Giulietta.

All the company’s brands — Chrysler, Jeep, Dodge, Ram and Fiat — posted year-over-year gains in May. Fiat was up most, 128% to a record month as the tiny 500 finally gains some traction.

But the Chrysler brand was heroic — up 81%, as the 200 sedan zoomed 87% and the big 300 rocketed 140% for its best May since 2007.

If the Dart is a hit, then Sergio Marchionne and his team can really celebrate.

Check out the entire article for news on the other automakers.

MW3 Edition Jeep Debuts

Jeep has partnered with Activision to release the Modern Warfare 3 Edition Wrangler. What you get over a stock Wrangler is some MW3 logos on the seats and the outside of the car, new bumpers, shocks, tires, and a Powerdome hood. Most of these goodies are ripped right out of the Mopar catalog so they are actually useful offroad. However, anyone who has been to the suburbs knows that the closest most Wrangler owners get to going offroad is when they hop curbs because they aren’t paying attention to driving.

So at the end of the day you have a vehicle that traces its origins to an old war vehicle (that is supposed to go offroad, but rarely does), with the logos of a video game that portrays pretending to go to war, played by people that rarely go outside. So this should get some attention over a used Jeep Wranglers for sale.

A match made in poseur heaven.

Source: Autoblog

Chrysler makes a statement with May sales figures

Chrysler is rockin’ the sales charts with an increase of 10% in May, totally bucking the trend. Jeep sales are on fire and cars like the new 2011 Chrysler 200 are selling well.

AUBURN HILLS, Mich., June 1, 2011 /PRNewswire via COMTEX/ — Retail sales up 27 percent in May compared with same month a year ago

May marks the 14th-consecutive month of year-over-year sales gains

New 2011 Chrysler 200 sales up 154 percent compared with sales of its predecessor a year ago; retail sales of the Chrysler 200 increase more than five fold

Chrysler brand named “Top Popular Brand” in 2011 AutoPacific Vehicle Satisfaction Awards

Jeep® brand sales up 55 percent compared with sales in May 2010

All current Jeep brand models post May sales increases, led by the all-new 2011 Jeep Grand Cherokee, whose sales were up 192 percent versus a year ago

Jeep Grand Cherokee wins “Premium Mid-size SUV” category in AutoPacific Vehicle Satisfaction Awards

New 2011 Jeep Compass posts 92 percent year-over-year sales increase, second highest percentage increase for Jeep brand models

New 2011 Dodge Journey crossover voted “Family Car of Texas” at the Texas Auto Writers Association “Spring Roundup”

Ram Truck brand posts a 13 percent increase versus a year ago, the brand’s 13th consecutive month of year-over-year sales gains

2012 Fiat 500 voted “Best Value” and “Best New Design” at the Texas Auto Writers Association “Spring Roundup”

Read the full article.

Jeep Announces Advertising Campaign Featuring Lenny Kravitz

Chrysler’s Jeep brand is announcing its exciting new partnership with Lenny Kravitz!

Lenny will be joining Chrysler’s advertising campaign for the 2011 Jeep Wrangler, which will include a new song, “Rock Star City Life,” from his next album, “Black and White America” and a new tag line – “Adventure is never ordinary.” Chrysler will also have some action-packed new spots to share with consumers featuring Lenny, which will show you what it’s like to get behind the wheel with Kravitz.

Chrysler has its first spot for you today called “Adventure Swamp”. Watch as Lenny takes his 2011 Jeep Wrangler into some of the muddiest, muggiest and dirtiest terrain we’ve seen yet. Check out the video below!

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