New Infiniti Ad: “Challenger”

Check out this new ad “Challenger,” which reinforces Infiniti as the opposite of the status quo. The series of ads, the first of which includes a 60-second “brand anthem,” emphasizes Infiniti’s distinctive designs, more powerful engines and industry-changing technologies.

Let us know what you think of the ad below!


The first official glimpse of the seven passenger luxury crossover, the Infiniti JX

Breaking News!

This morning, Infiniti released the first official image of the seven passenger luxury crossover, the Infiniti JX, which is shown above. The global debut of JX will take place on August 18, at Pebble Beach Concours d’Elegance.

What do you think of this sharp ride?


Nissan & Infiniti bringing their new sheetmetal to the 2012 NAIAS


Nissan left the North American International Auto Show (NAIAS) two years ago to focus on larger debuts in Los Angeles, Chicago, and New York City. But for 2012, Nissan will be present for both press conference days, on a stage in front of 5,000 journalists from 41 states and 60 countries (who attended 2011′s press days). But unlike 2011, blogs around the world won’t post their horror stories of covering a single 16-hour day of press previews: major manufacturers like Nissan, Ford, GM and Chrysler have supported the two-day press conference schedule. No more passed-out journalists or media room fighting.

“We’re thankful that NAIAS is, once again, an important part of Nissan’s international auto show strategy,” said NAIAS chairman Bill Perkins. ”NAIAS remains one of the most important motor events in the world, and our manufacturer partners know that we do everything possible to create an exciting, supportive venue.”

Read the full article.


Infiniti Presents $500,000 to Coaches vs. Cancer and $100,000 to Sebastian Ferrero Foundation

Today, Infiniti announced that a total of $500,000 has been raised for Coaches vs. Cancer as part of its sponsorship of the Round by Round Bracket Challenge! They also presented a $100,000 check in the name of University of Florida men’s basketball coach Billy Donovan’s designated charity, the Sebastian Ferrero Foundation, for winning the inaugural Infiniti Coaches’ Charity Challenge. Thirteen other coaches’ charity organizations will receive $10,000 donations on behalf of Infiniti.

Read the full press release below for more information!

Infiniti “Round by Round” Bracket Challenge Raises $500,000 For Coaches Vs. Cancer® Charity Effort

FRANKLIN, Tenn. (May 2, 2011) – Infiniti today announced that a total of $500,000 has been raised as part of its sponsorship of the “Round by Round Coaches vs. Cancer” bracket game and’s “Bracket Challenge” during the recent 2011 NCAA® Division I Men’s Basketball Championship. The charity-based effort was part of Infiniti’s comprehensive corporate partnership with the NCAA, CBS Sports and Turner Sports.

Fan participation was a key element of Infiniti’s donation to Coaches vs. Cancer, a collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC). Fans, who registered at, made picks for each of the 67 match-ups throughout the championship tournament, including the First Four™ and the Men’s Final Four®. Participants were encouraged to return to the bracket and select their picks throughout the six competition rounds and were eligible to win weekly prizes, including computer tablets and a grand prize of a trip for two to next year’s 2012 NCAA Men’s Final Four in New Orleans.

“Infiniti thanks all those who participated in the ‘Round by Round Coaches vs. Cancer’ brackets this year and helped push our donation to nearly a half million dollars – money that will help further the American Cancer Society’s great work,” said Ben Poore, vice president, Infiniti Business Unit. “We also want to thank all the coaches and people associated with Coaches vs. Cancer for their continuing efforts in raising awareness in the ongoing fight against cancer.”

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At the Final Four with Infiniti

This is the best time of year for many sports fans. Baseball season is underway (and with it, the promise of spring), the NFL Draft is around the corner, the NBA is gearing up for the postseason and, of course, the excitement of March Madness culminates with the Final Four and the crowning of a new national champion.

Bullz-Eye and Dashboard News will be on hand in Houston for the Final Four, along with our friends at Inifiniti, who debuted ads for their sleek new M Hybrid during tournament telecasts this year. Many consider March Madness the greatest event in sports, and to see two Cinderellas fight for the chance to meet two of the game’s most respected programs in the title game will be memorable, for sure.

Below, we’ve detailed five things we’re most looking forward to as we prepare for this weekend’s games. Check them out, but first, learn more about the all-new 360 hp, 32 mpg Infiniti M Hybrid, the high-performance hybrid.

Read the entire article.


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