Infiniti Presents $500,000 to Coaches vs. Cancer and $100,000 to Sebastian Ferrero Foundation

Today, Infiniti announced that a total of $500,000 has been raised for Coaches vs. Cancer as part of its sponsorship of the Round by Round Bracket Challenge! They also presented a $100,000 check in the name of University of Florida men’s basketball coach Billy Donovan’s designated charity, the Sebastian Ferrero Foundation, for winning the inaugural Infiniti Coaches’ Charity Challenge. Thirteen other coaches’ charity organizations will receive $10,000 donations on behalf of Infiniti.

Read the full press release below for more information!

Infiniti “Round by Round” Bracket Challenge Raises $500,000 For Coaches Vs. Cancer® Charity Effort

FRANKLIN, Tenn. (May 2, 2011) – Infiniti today announced that a total of $500,000 has been raised as part of its sponsorship of the “Round by Round Coaches vs. Cancer” bracket game and’s “Bracket Challenge” during the recent 2011 NCAA® Division I Men’s Basketball Championship. The charity-based effort was part of Infiniti’s comprehensive corporate partnership with the NCAA, CBS Sports and Turner Sports.

Fan participation was a key element of Infiniti’s donation to Coaches vs. Cancer, a collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC). Fans, who registered at, made picks for each of the 67 match-ups throughout the championship tournament, including the First Four™ and the Men’s Final Four®. Participants were encouraged to return to the bracket and select their picks throughout the six competition rounds and were eligible to win weekly prizes, including computer tablets and a grand prize of a trip for two to next year’s 2012 NCAA Men’s Final Four in New Orleans.

“Infiniti thanks all those who participated in the ‘Round by Round Coaches vs. Cancer’ brackets this year and helped push our donation to nearly a half million dollars – money that will help further the American Cancer Society’s great work,” said Ben Poore, vice president, Infiniti Business Unit. “We also want to thank all the coaches and people associated with Coaches vs. Cancer for their continuing efforts in raising awareness in the ongoing fight against cancer.”

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