One team to make the Super Bowl next year? Hyundai…

Hyundai has committed to the 2013 Super Bowl with more television commercials. Could a move like this solidify Hyundai in the eyes of car shoppers as one of the main players in the North American market? Hyundai is already a major player but more quality ads in the biggest television spectacle of the year to show off your cars sure doesn’t hurt the brand!

From the Detroit Free Press:

As soon as General Motors said this week that it would quit paid ads on Facebook, Ford was on Twitter saying it has doubled-down on social and digital media — and hinted in a tweet that GM just didn’t know how to use new social media.

Then, no sooner had GM said yesterday it would not buy ads in the next Super Bowl, and Super Bowl regular Hyundai quickly let us know it won’t pass on the biggest annual ad event in TV — and by the way, (are your ears burning GM?), did know that the game is a huge social media event, too.

Read the full article.

  

Hyundai Unveils Teaser Images of All-New Santa Fe

Hyundai has been on a roll lately with one new vehicle launch after another. The All New Hyundai Sante Fe is next to be redesigned and Hyundai will debut the Santa Fe at the New York International Auto in April. Enjoy the these images until the full reveal next month.

  

Hyundai to make a big splash for Super Bowl viewers

Hyundai is keeping the pedal to the medal with millions of dollars in television advertising being earmarked for the upcoming Super Bowl. This is a great way to increase brand awareness and to work your way deeper into Amercian Culture. if done correctly it can work as with the Chrysler 200 pairing with Eminem last year!

From the Detroit News:

Detroit — Hyundai Motor Co. is hoping that five television spots before and during the Feb. 5 Super Bowl game will help to bolster its rising brand recognition and continue big sales gains from the past few years.

North American CEO John Krafcik says the fast-growing brand is working on a 60-second spot that will run right before kickoff, plus two ads on the pregame show and two during the first and third quarters of the game.

He wouldn’t say how much the Korean automaker is spending on the ads, which will compete with the most creative spots American companies have to offer during one of television’s highest-rated and most expensive sporting events. Last year Super Bowl ads cost companies about $3 million for 30 seconds.

Chrysler Group LLC’s two-minute spot featuring rapper Eminem was among those that created the most Super Bowl buzz last year, and it helped kick off what has been a strong sales year for the recovering company. The cinematic third-quarter ad showed Eminem driving through Detroit and introduced a new car, the Chrysler 200 sedan, amid gritty scenes of the city. A voiceover talked about how the city has survived going through “hell and back.”

Krafcik said Hyundai hopes to have standout spots as well, but it will focus more on a brand message rather than going for entertainment value.

Read the full article.

  

Hyundai enlists Prada to take Genesis up a notch!

From the Wall Street Journal:

Hyundai Motor Co. sells one out of every two cars in South Korea, so it’s difficult for the slanted-H logo to mean anything other than ubiquity in its home country.

That’s why Hyundai has to do something special for its upscale cars. Its top-of-the-line Equus and luxury Genesis sedans operate as distinct brands in South Korea, with no Hyundai logos on the car.

But even so, the two sedans are also so common among South Korea’s elite that Hyundai has to stretch even more to produce something different for those who really want to stand out.

The result is the company’s first luxury co-branded product: a limited-run Genesis sedan with Prada.

The 1,200 Genesis Prada sedans will be sold in South Korea over the next few months. Another few hundred will be shipped to luxury buyers in the Middle East and China.

The starting price for the car is 79 million won (about $73,000), which is 20% more than a regular Genesis model with the same V8, 460-horsepower Tau 5.0 GDi engine.

Read the full articles.

  

Upcoming Debuts at the NAIAS. Note: Stylish looks still move the metal

Everyone is working feverishly to increase m.p.g. but when it comes down to money time stylish looks still move the metal. Here are some new designs and debuts for this years North American International Auto Show.

Automakers are pouring billions of dollars into fuel-efficient powertrains. But shapely sheet metal still sells cars — which is why fresh design statements will be abundant at the North American International Auto Show next week.

Hyundai and Kia, for example, promise to make a splash with the Hyundai Curb and Kia KV7 crossovers.

Chrysler is trying for a more refined rear-drive sedan with the redesigned 300.

And a Toyota Prius wagon is scheduled to make its debut.

Read the full article.

  

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