GMC grows brand with Granite

The Granite is exactly the direction I feel GMC needs to go when addressing growing the GMC brand. Bring in younger and value conscious buyers with new vehicles like the Granite and you may keep them around for awhile. First glance this vehicle reminds of the Bronco concept Ford displayed a few years back. Hopefully GMC will build this one soon!

From the Detroit News:

For years, GMC was a purveyor of big work-like trucks and plush SUVs. But where do you fit in a shifting marketplace demanding smaller, more practical, fuel-efficient transportation choices?

If you’re General Motors Co.’s venerable all-truck brand, you rethink and shrink the lineup.

GM today will take the wraps off the Granite — a compact urban utility concept that is the smallest GMC ever and nearly 2 feet shorter than the new Terrain compact crossover.

Read the full article here.

  

Related Posts