GM CEO takes off the gloves in swipe at Lincoln’s viability

Things are heating up again between the General and the Blue Oval as GM CEO Akerson takes a hard swipe at the slumping Lincoln brand. GM must be very confident in the new Cadillac models coming very soon and flat out unimpressed on the new Lincoln’s coming to showroom floors. It’s time both brands look at targeting the real sales leaders in the luxury market and at this point I have to say the new Cadillac XTS and ATS are good starts.

From Auto Blog:

“They are trying like hell to resurrect Lincoln. Well, I might as well tell you, you might as well sprinkle holy water. It’s over.”

So says General Motors CEO Dan Akerson, speaking to reporters from The Detroit News. Fightin’ words to be sure, though it seems the suits at Lincoln, Ford’s luxury brand that competes with Cadillac here in the United States, have declined to comment on Akerson’s statement.

The dismissal of the Lincoln brand seems especially interesting given Akerson’s reported take on the current state of Cadillac. Akerson is said to believe that Cadillac isn’t yet where it needs to be, saying the brand needs another 12 to 24 months of gestation. By that time, there ought to be bookends to the current CTS in place in the form of the ATS (smaller) and XTS (larger, replacing the STS and DTS).

Still, Akerson doesn’t expect to “blow the doors off” Cadillac’s competition, saying instead that “they will be very competitive.” We’d think Caddy would be aiming squarely at something more like “class leading,” but what do we know?

Read the full article.

  

GM to be more youth oriented?

Is this the future design of the fabled Corvette? Word has it GM wants a more “youth oriented” appeal with a smaller design for the next gen C-7. Whichever direction or market that they are targeting that is one smooth looking ride!

From AutoGuide.com:

General Motors sees rough waters ahead for the Corvette unless changes are made to the vehicle now. So in an effort to solve any potential issues before they actually become problems, Chevy has decided to look outside America for help.

So what would sort of problems could the incredibly capable American icon have? Well, according to a report in AutoWeek, GM saw a 48 percent sales decline for the Corvette over the last year, while the bigger issue might be that the average age of Corvette buyers continues to rise. Last year, the average age was 54. Chevy believes that in order to combat this issue and make the Vette more attractive to a younger demographic it needs a design change. After all, the car’s performance certainly can’t be in question.

Read the full article here.


Photo from fOTOGLIF

  

GM changing for the better?

Whatever happens with GM in the future you can’t say they aren’t trying everything they can think of to drive sales now. This new idea appears to be a sound one and I say keep reinventing yourself GM and good things may follow. I can’t help but get the feeling that GM is really changing for the better!

The trucks left Friday for a 40-factory road show to bring some of General Motors’ newest vehicles to the company’s workers across the country.

It’s part of GM’s effort to give more workers a chance to test-drive the company’s cars and trucks, and possibly lead to new sales for the automaker.

GM sales were up 14% in January, but the company is still rebuilding after emerging from bankruptcy in July.

Vehicles — such as the Chevrolet Equinox midsize SUV and Buick LaCrosse sedan — should arrive Monday at the first stops: GM plants in Arlington, Texas; Shreveport, La.; Defiance, Ohio, and Tonawanda, N.Y.

Read the full article at the Detroit Free Press.

  

GM brings 1,000 jobs

A bit of good news coming to Lansing Delta Township, as GM will bring in 1,000 jobs at the assembly plant. This will ramp up the plant to three shifts Monday through Friday. Maybe GM knows something about the economy and maybe it’s good? Either way it’s an aggressive move that will add to the local economy immediately!

From the Detroit News:

Delta Township — In a throwback to an era when auto plant jobs made Michigan a land of riches, General Motors Co. intends to run its Lansing Delta Township plant day and night, Monday through Friday. GM, which plans to add a third shift at two other U.S. plants, contends it’s a bold step in efficiency; some analysts say it’s a risky move.

Regardless, the hiring of up to 1,000 workers for a late-night shift has created a minor boom in an area long battered by plant closings and job losses. The addition of a third shift in April will include 483 transplants from GM’s Spring Hill, Tenn., assembly plant, which ended production in November.

Read the full article here.


Photo from fOTOGLIF

  

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