Why did Ford build the Flex?

Why did Ford build the Flex? This boxy vehicle was supposed to fill a gap in the lineup that was partially occupied by the Ford Windstar..ehhhhh do I have to mention the Freestar??? Even though Ford didn’t put huge numbers out there for the Flex to hit in regards to sales it has to be a disappointment for The Blue Oval. This Flex is so damn boxy and awkward it really turns a lot of us off and for the price tag you would hope for more better styling. (hint: Chevy Traverse or GMC Acadia to name a few)

It is interesting to see that Peter Horbury has been shipped out of the design studios for Ford after laying an egg with the under achieving big box Flex and has new assignments on his desk somewhere far away from Mulally’s office. This SUV/Crossover segment is huge and very profitable and Ford just blew it with this one. I know there are those of you who like the Flex and have even purchased one but how many of your friends or kids like it too? The Ford division is not in the business to design and build micro niche vehicles! (I just made up micro niche) Ford is and always will be a mass appeal brand and maybe, just maybe, the Flex box would have been better off as a Mercury. I know it would have been just as ugly but hey, Mercury is a very small division and isn’t expected to put up the big numbers like the Ford guys and gals.

The underpinnings of this car are actually solid and the new Lincoln MKT looks fabulous (even though the price tag is high) in a much better skin so maybe we’ll see a completely new Flex box next time around! Let’s only hope…

  

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