Trouble for Ford?

Is this writer from Car and Driver out of touch or does he see something we don’t? Ford is starting to get into gear but he sees things with their product line that could spell trouble.

The Ford Escape may be selling well, but just came in bottom of the heap (as a nearly identical Mercury Mariner) in our latest small SUV comparison test. The Ford Fusion is solid, but it’s not a Honda Accord or a Mazda6. The Ford Flex and the Edge are merely OK. The Taurus and SHO? Ho-hum, and a packaging disaster. The Focus is well past its sell by-date. Only the Fusion hybrid and the Mustang are top of their classes. As for the Lincoln lineup, the MKT is way too expensive, while the MKS is overpriced and underbaked.

OUCH!!!

From Car and Driver:

I’m not quite sure when the media collectively decided that Ford is the only American car company that knows what it’s doing, but it’s certainly the prevailing wisdom right now. A Detroit News editorial by Bryce G. Hoffman summed up the sentiment: “But the Dearborn automaker also scored major points with American consumers by foregoing a federal bailout and avoiding bankruptcy. That good will, together with a strong lineup of new cars and trucks, meant Ford fell neither as far nor as fast as the rest of the industry.”

Read the full article here.


Photo from fOTOGLIF

  

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