Questions swirling around future of Lincoln!

This is a very good write up on what the future holds for Ford’s Lincoln luxury brand. We weren’t at the dinner mentioned in the piece but it appears there weren’t many answers to the reporters questions.

My advice to the Bigs at the Blue Oval is “Go Young”. Take the time to establish Lincoln as a sleek luxury brand for style-conscious young professionals. (sound familiar?) It’s not a new formula but one that takes patience and top notch product priced right. As they climb the latter they will stick with Lincoln if their offerings can move up the ladder with the customer.

From Auto

It’s a week after the Detroit auto show opened to the press, and I have no clearer idea of how Ford Motor Co.’s going to rebuild Lincoln than I did before.

While Ford division occupied a large space at Cobo Center, the Lincoln stand was small and shoved into a back corner. You couldn’t miss it as you made your way to the restrooms.

Ford executives offered a wait-and-see response when asked about specific Lincoln product plans. The underlying message? It appears to be: “Trust us. Look what we’ve done with the Ford division. Just trust us.”

And even the competition won’t jar Lincoln.

Ford’s head of Asia-Pacific and Africa, Joe Hinrichs, told me at dinner that Buick’s compact car offering — the Verano — doesn’t put pressure on Lincoln.

Read the full article.


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