Ford Kuga to replace Escape

Probably a good move for Ford and you can believe Ford will keep the Escape name on this bad boy! Remember the Ford Five Hundred (spelled out none the less) debacle a few years back? Mr. Mulally understands the value of an established nameplate.

From AutoGuide.com:

Ford’s popular Escape crossover is set to be replaced in 2012 with the European Kuga. Recent reports suggest, however, that this new model may keep the Escape badge. According to Ward’s Auto, several Ford dealers have commented that it would be a waste to do away with the Escape badge as it has excellent recognition in the market and as the Escape is one of Ford’s top sellers and has even given the Toyota RAV-4 a run for its money.

“I believe the Escape is a great vehicle with a great reputation and that it would be a big mistake to kill the Escape name,” Owen Mossy, general manager of San Diego-based Mossy Ford, told Ward’s.

Read the full article here.

  

Related Posts