Has Chevy dropped the ball with the Cruze?

GM has its new Chevrolet Cruze rolling off the assembly line and before you see the first commercial they might have dropped the ball. They have the sedan heading to dealer lots in the U.S. but where is the five door hatchback? AutoNews has pointed this out and I totally agree for a few reasons. First, you have a hatchback going on sale in other markets across the globe so why not sell it here? Your competitors in the likes of Ford Focus, Ford Fiesta, Mazda 2, Nissan Versa and many others are selling well. Secondly, GM is touting the Cruze as one of its most important launches for the survival of this company and they don’t give customers a choice with a hatchback? I can’t see Mulally, Ghosn or Marchionne leaving a big hole in the center of a huge launch like this? Could you?

I also feel the look of the hatchback takes the Cruze further away from looking like a reduced Malibu and with that it stands on its own more. Let’s hope that the sedan sells well but even with solid sales let’s pray that the suits at Chevrolet wake up and get the hatchback here in the U.S. in showrooms asap. The Cruze might be the best small car that GM has built but that doesn’t mean customers considering a Fiesta, Corolla or Civic will think it’s one of the best to choose from in a very competitive field.

  

Tracer new small car from Mercury

Mercury stays alive! It is now official that Mercury will get a rebadged Focus for the 2011 model year called the Tracer. This is a badly needed product for the Mercury brand as there is now more Sable and the fleet is thin. Lincoln Mercury dealers really needed a high volume and entry level seller to get folks in the door and the new Focus based Mercury Tracer can’t come soon enough.

From AutoNews.com:

Ford Motor Co. executives confirmed that Mercury will get a new car on the same platform as the Ford Focus.

Ford executives told dealers Sunday at the make meeting that the small Mercury is coming in 2011, the same year the Focus arrives. Two dealers who attended the meeting say the car will be called the Mercury Tracer.

“Here in the United States, the trend toward fuel-efficient vehicles is very important, and the trend toward small cars is coming back,” Mark Fields, Ford’s president of the Americas, said after the meeting. “Our strategy is pretty simple: have a broad-based lineup.”

Read the full article here.


Photo from fOTOGLIF

  

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