2013 Ford Escape

Ford finally takes the wraps off the all new 2013 Ford Escape. Check out the gallery and specs for the new Escape.

From the Detroit Free Press:

The new Escape compact crossover is Ford’s latest vehicle to shed a boxy façade for more finessed contours, a change that executives say improves fuel economy.

When Ford first launched the Escape a decade ago, designers sought to make it look rugged, like an SUV, rather than streamlined like Honda’s CR-V or Toyota’s RAV4. But shoppers are now looking for sleeker design, said Mark Fields, Ford’s president of the Americas.

“We’re injecting a style aspect to it, which consumers are saying, ‘We want, (but) don’t pull back one iota in the utility capability,’ ” Fields said.

Ford unveils the Escape today at the Los Angeles auto show, ahead of its sales launch next year. Ford is counting on the Escape’s huge customer base to make the new version as successful as its predecessor, even though Ford showrooms will soon be crowded with five car-based family vehicles.

Read the full article.

  

Ford Kuga to replace Escape

Probably a good move for Ford and you can believe Ford will keep the Escape name on this bad boy! Remember the Ford Five Hundred (spelled out none the less) debacle a few years back? Mr. Mulally understands the value of an established nameplate.

From AutoGuide.com:

Ford’s popular Escape crossover is set to be replaced in 2012 with the European Kuga. Recent reports suggest, however, that this new model may keep the Escape badge. According to Ward’s Auto, several Ford dealers have commented that it would be a waste to do away with the Escape badge as it has excellent recognition in the market and as the Escape is one of Ford’s top sellers and has even given the Toyota RAV-4 a run for its money.

“I believe the Escape is a great vehicle with a great reputation and that it would be a big mistake to kill the Escape name,” Owen Mossy, general manager of San Diego-based Mossy Ford, told Ward’s.

Read the full article here.

  

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