Can Ford catch up in China?

Is it too little too late for Ford in China? The Truth About Cars discusses.

Ford is finally waking up from sleeping through the fact that China became the world’s largest car market 2 years ago, and that China will most likely grow explosively for the next 20 years. Ford will introduce 15 new vehicles in China by 2015, the company told Automotive News [sub]. Ford will also more than double the number of its 340 dealerships in China by 2015. Ford furthermore is looking at doubling the work 1,200 strong workforce at its joint venture with China’s Chang’an.

This year will see pretty much nothing of these ambitious plans. The first of the 15 new cars for China will be the all-new Ford Focus compact. Ford will start Chinese production of the new Focus in 2012. An initial capacity of 150,000 units is planned at a new joint venture plant with Changan in Chongqing. AN says that Ford is “expanding rapidly to close the gap on rivals such as Volkswagen AG and General Motors Co. in the world’s largest auto market.”

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