Fiat designs should surprise

If quality and price are equal, what will be the deciding factor in an auto purchase? Fiat/Chrysler hopes you said “design” because look for their new cars to have plenty of “flair”. This is a smart move and it takes advantage of Fiats tools in their toolbox with top designers in house from all of those stylish brands at their disposal. If Fiat pulls this off look for marketing and design to lead them through this lull of new product and excitement.

From the Detroit Free Press:

TURIN, Italy — The world is still waiting to see what kind of auto design emerges from the alliance of Italy’s Fiat and U.S. Chrysler. One thing is clear: There’s a lot of Italian flair to draw on, in the person of Fiat’s design chief Lorenzo Ramaciotti.

Ramaciotti helped design everything from the high-end Ferrari Enzo to the economical Peugeot 407 during his career at independent styling house Pininfarina. Expect some surprises ahead.

“Italian design can’t be repetitive. It must be a design that is a little surprising, with something innovative from one model to the next,” said Ramaciotti during an interview in his modest office at Fiat’s Centro Stile, decorated with logos of the six Fiat brands whose style he commands.

Read the full article here.


Photo from fOTOGLIF

  

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