Onto the Cruze!

This spanking new offering from GM appears to be the right car at the right time. This is the car that could put GM back in the minds and wallets of those looking for efficiency, fuel economy and some styling to go with a small car. There has been a lot of hype around the partially electric Volt but the Cruze is the car that can make or break GM with a new generation entering the market for vehicles.

Even though I’m not sold on the styling yet, at 40m.p.g. on the highway and more trunk space than it’s competitors the Cruze has a real chance to be a top seller for the new GM.

From the Detroit Free Press:

Chevrolet has built a better mousetrap. The 2011 Cruze sedan gets better fuel economy than most subcompacts and offers the passenger and luggage space of a midsize sedan.

Those achievements will mean nothing unless Chevrolet convinces customers to check out the Cruze before they buy a better-known model like the Honda Civic, Hyundai Elantra and Toyota Corolla. Years of reliability and fuel-efficiency give those models credibility with small-car buyers.

Chevy can’t match that history. The mousetrap needs cheese.

“Our job is to tell buyers why they have to look at the Cruze: fuel economy, safety, refinement and quality,” said Margaret Brooks, Chevrolet director of small-car marketing.

Read the full article here.

  

GM focusing on efficiency

Gas mileage is all the rage now, even in your favorite pick up trucks. Very good to see and we welcome the focus on efficiency! GM is testing new grilles on the big boy trucks and according to the design engineer the new grille works like a flap, with movable louvers, integrated with the grille assembly. Hey, they actually don’t look bad either.

From AutoGuide.com:

With fuel economy still one of the primary buzz words in the auto industry these days, manufacturers are looking to do what they can to boost the mileage of their vehicles. When it comes to light trucks, any savings in gas mileage helps, especially in view of impending CAFE regulations. One method General Motors is seriously looking at, concerns louvered radiator grilles.

Read the full article here.

  

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