Ford reveals 50th Anniversary Mustang

The wait is finally over. Ford has revealed the all-new 2015 Mustang which will celebrate the 50th anniversary of this iconic nameplate. Ford had achieved great success with the current version of the Mustang with its retro design, so the bar was set very high with this new redesign. Opinions will likely vary, especially among purists who are very hard to please. In many ways this design is more evolutionary and incremental as opposed to something radical. It looks like the current body style was simply modified to look more modern and more like the rest of the current Ford lineup. Still, it’s unmistakably a Mustang, and that should please many fans.

The front view of the vehicle offers the most noticeable design change with the more modern looking headlamps. The front facia still looks like a Mustang, but now we’re seeing something more like the uninspired looks of the car from the 1990s. Meanwhile, the fastback rear end seems like the most aggressive part of the new vehicle and may save the overall design.

Some on the fan message boards are deriding the new design as looking like an Accord Coupe, but there was no way Ford was going to get a more modern design without getting some of this negative criticism. The retro Mustang was a massive hit, but it had lost its sales lead to the new, retro Camaro. Ford had to move on and the 50th anniversary offered the ideal opportunity.

The design provides a lower, wider stance with a reduction in roof height and wider rear fender. The return of Mustang fastback with a sleeker profile enabled by more steeply sloped windshield and rear glass.

Ford sees the new Mustang as a world car, so they will be aggressive about marketing this American icon overseas. Also, there are plenty of improvements to the vehicle as well that will please consumers.

The Mustang will now be available with three engines – a more powerful 5.0-liter V8, a 3.7-liter V6 and an all-new fuel-efficient 2.3-liter EcoBoost engine. With the emphasis these days on gas mileage that should help the vehicle appeal to a broader audience. The robust 5.0-liter V8 available in the Mustang GT will feature an upgraded valvetrain and cylinder heads that yield more than 420 horsepower and 390 lb.-ft. of torque. The standard 3.7-liter V6 will have at least 300 horsepower and 270 lb.-ft. of torque. Meanwhile, the Mustang EcoBoost engine uses direct injection, variable cam timing and turbocharging to provide both power and projected segment-leading fuel efficiency. Output is projected at more than 305 horsepower and 300 lb.-ft. of torque. It will be interesting to see the sales breakdown and how these engines feel in terms of power.

Ford is emphasizing that the new Mustang will be more nimble with better handling. The goal was to surpass the handling dynamics achieved in the recent Boss 302. Ford explains that the new Mustang features all-new front and rear suspension systems. At the front, a new perimeter subframe helps to stiffen the structure while reducing mass, providing a better foundation for more predictable wheel control that benefits handling, steering and ride. At the rear is an all-new integral-link independent rear suspension which might not please some of the purists. The vihicle has been modified and tuned for this high-performance application.

This new Mustang will generate considerable buzz and we’ll see how fans react when it goes on sale next year.

Ford Atlas Pickup Truck Concept at NAIAS

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Ford Atlas Concept at 2013 NAIAS
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Ford today unveiled the Ford Atlas Concept at the North America International Auto Show in Detroit. The Ford Atlas Concept was built to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks.

One of the more memorable unveilings at the 2013 Detroit Auto Show was another monster pickup truck from Ford. The Ford Atlas Concept give us a look at the potential future if the flagship Ford F-150. To say that Ford was aiming for a muscular and rugged design would be an understatement. The front grille in particular stood out as particularly bold. The Atlas Concept also sports the next-generation EcoBoost engine.

Ford kills Escape Hybrid, adds two EcoBoost engine options

This is interesting news on the green car front. From AutoNews.com:

DETROIT — Ford Motor Co.’s redesigned 2013 Escape crossover, due in early 2012, will lose its V-6 engine and hybrid-powertrain versions, the automaker said today.

Instead, the next generation Escape will have three engine options, all of them four-cylinders.

Ford will move the Escape Hybrid’s powertrain to the C-Max Hybrid, which it will launch next year.

The redesigned Escape will be based on the Vertrek concept shown at the 2011 Detroit auto show. Ford will show a production version of the 2013 Escape this fall at the Los Angeles Auto Show.

Ford will offer a 2.5-liter four-cylinder naturally aspirated engine as the base engine in the 2013 Escape. Ford also will offer a 1.6- and a 2.0-liter turbocharged direct-injection EcoBoost engine in the Escape.

Read the full article.

The 2011 Ford Explorer Unveiled

Ford finally unveiled the 2011 Ford Explorer and this one could be a game changer “Again”! From the sleek and well placed all new interior to the ecoboost engine that could produce upwards of 25mpg highway this vehicle has appeal. The 2011 Explorer is such a departure from the current offering that it is the same in name only. Since it’s based off the same platform as the Taurus and Flex, similarities are easy to see.

The 2011 Explorer is a departure from the old days in so many ways including styling, a car based platform and a new 4 cylinder with ecoboost that we predict will win over more and more buyers as time as sales move forward.

From the Wall Street Journal:

Before Ford unveiled its 2011 Explorer, I doubted the new SUV would be anything special. After all, Ford has been tweaking the truck for 20 years, so what new things could be left to try?

Turns out this could be one of those rare redesigns that is more like a rebirth, mainly because of what Ford has done with the interior. The Explorer’s cabin, from the smooth feel of the door handles to the attractive colors and sharp graphics on its central display screen, shows attention to detail found in some luxury cars, but never in a Ford truck.

Read the full article here.

(Photo from the Detroit Free Press)

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