Dodge takes a “Journey” to Europe!

From AutoNews.com:

TURIN — Chrysler Group will stop selling the Dodge Journey in Europe and will instead market the crossover utility vehicle with a Fiat badge, Fiat sources said.

The Fiat version of the crossover will be called the Freemont, the sources said.

The Freemont is a key part of Fiat-Chrysler CEO Sergio Marchionne’s plan to cut development costs and boost capacity utilization at the automakers’ factories by cross selling vehicles from Fiat group and Chrysler group brands.

The Freemont will be a rebadged version of the revamped Dodge Journey unveiled at the Los Angeles auto show in November. The Journey was given minor exterior design tweaks, a revised interior and a modified suspension.

Read the full article.

  

Driving with Dodge in San Francisco

Gerardo Orlando of Bullz-Eye.com had the opportunity to drive some of the new Dodge vehicles in San Francisco! Find out what he had to say on some of the rides.

I was invited by Chrysler to join other bloggers in San Francisco for the opportunity to drive some of the new Dodge vehicles. As you can see from the photos above, we had a beautiful day in the city by the bay, and I had a great time with this impressive new lineup.

The Dodge Charger is the flagship vehicle for the Dodge brand, and the Charger has been completely redesigned from the ground up for the 2011 model year. The iconic feel of the vehicle remains, but you can see the new, sleeker design in the first photo above and in the other Charger photos. It offers a sport sedan that I think will have huge appeal for guys looking for performance, aggressive styling and value. The car was a joy to drive through the winding roads in the Bay area, as the new suspension lived up to the promise. For a car that starts at $25,995, buyers will get tremendous value.

The real treat of the day was the 2011 Dodge Challenger. I had the opportunity to drive one of the Inaugural Edition versions of the 2011 Challenger SRT8 392. This car is beautiful as you can see from the slideshow above, with the white paint and the blue racing stripes, and it’s the ultimate American muscle car. Frankly, I can’t remember a car I enjoyed driving more than this one. The car is a torque monster – the 392 Hemi is rated at 470 horsepower and 470 lb-ft of torque. I drove the automatic version, and this car is a beast! When you hit the gas at any speed, this car does exactly what you want it to do as it respond with a muscular roar. It handles beautifully as well, and any car enthusiast will fall in love with this 2011 Challenger.

While the Challenger and Charger stole the show, I was equally impressed with the other vehicles in the Dodge lineup. Dodge brought back the Durango, and this full-size SUV should be a real hit. The 2011 Durango has all the luxuries customers are becoming accustomed to in the crossover segment, but this SUV is the real deal as it still leads its class in towing capacity. Meanwhile, the handling is much better than previous versions of the vehicle, so you don’t feel like you’re driving a big truck.

Read the full article.

  

Atomic Tom rocks out at a Dodge dealership in Daytona

Will Harris of Bullz-Eye.com got the chance to head to Daytona a couple of weeks ago for NASCAR’s Coke Zero 400. While he was there, he had the opportunity to check out Atomic Tom’s performance at a local Dodge dealership, as well as interview the band members.

Check out the interview:

Bullz-Eye: So, first, if you don’t mind, you could really save me a bit of time if you’d just go ahead and run through the complete history of the band… (Laughs)

Tobias Smith: Well, wait, who are you? (Laughs)

BE: Oh, I’m just this guy, you know?

TS: (Laughs) You’re a live blogger, is that right?

BE: Oh, God, no. I’m not that fast. (Laughs) I’m a writer and editor for a web magazine called Bullz-Eye.com.

TS: Where are you based?

BE: Norfolk, VA. Virginia Beach, that whole area.

Luke White: I’m from Virginia. A little north of you, though. Manassas.

Eric Espiritus: I’m from Fairfax, actually.

BE: Nice. Well, I was born at Norfolk General, and I never really left.

TS: Well, you’re here now! (Laughs) So what’s the site like? Do you talk a lot about music?

BE: It’s pop culture, across the board. It’s a guy’s site, really. It started mostly as an excuse to put up bikini girls and sports scores, but it’s evolved quite a bit. Don’t worry, though: there’s still a lot of bikini girls. No nudity, though.

TS: Well, that’s good, because we’re a family… (Hesitates) We’re not really a family band, are we? But we don’t have any swearing in our music, though.

To read the full interview, click here.

  

Dodge to come out with special edition Mopar Challenger

Dodge is coming out with a special edition Mopar Challenger that will come with a 5.7-liter V8 Hemi engine and be available only in black with a choice of three accent colors: Mopar blue, red or silver. Dodge plans on 500 of the beasts and if you are lucky enough to snag one up you’ll also receive an owners kit that includes a certificate with the vehicle identification number, date of build completion, and build number. The also includes a limited-edition sketch of the vehicle signed by Chrysler Group design chief Mark Trostle, a book that highlights the special vehicle build, and Mopar merchandise.

From the Wall Street Journal:

DETROIT–Chrysler Group LLC will sell 500 special-edition Mopar Dodge Challengers tricked out with everything from customized leather-wrapped steering wheels to 20-inch black wheels in the auto maker’s biggest step yet to promote its part and accessories unit.

The Mopar Challenger, due to arrive in showrooms next month, will retail for $38,000 for an automatic transmission and $39,000 for a manual transmission, the company said Wednesday. This is the first time Chrysler has ever introduced a Mopar version of one of its vehicles. It will be available in the U.S. and Canada.

The vehicle will come with a 5.7-liter V8 Hemi engine and be available only in black with a choice of three accent colors: Mopar blue, red or silver. There will be stitching on the steering wheel and seats. A special Mopar 2010 cover will also come with the vehicle.

Read the full article here.

  

Fiat to have separate dealer network

The upcoming Fiat 500 will be sold with other upcoming Fiat’s in a separate dealer network. To get things started, Fiat dealerships will be located in roughly 125 U.S. metropolitan areas that Chrysler has found to have high small-car registration and grow from there. It will be interesting to see how many Chrysler/Dodge stores apply to be a Fiat dealer as well.

From the Detroit News:

Detroit — Chrysler Group LLC will set up a separate dealership network to sell cars made by Italy’s Fiat Group SpA when they are reintroduced in the U.S. later this year.

The Auburn Hills, Michigan-based automaker said existing Chrysler, Dodge, Jeep and Ram dealers will get a chance to apply to sell the Italian Fiats, but they must be able to operate separate facilities with different sales and service teams in order to win a franchise.

Fiat, which last sold cars in the U.S. in the 1980s, will return to the country in December with the debut of the Fiat 500, a highly efficient, very European-looking small car. Other Fiat models are likely for the U.S., but the company has not made announcements beyond the 500, known in Italy as the Cinquecento.

Read the full article here.

  

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