Chrysler will keep the Dodge Viper alive


The new Chrysler is off to a fast start as it decides to reverse a decision to kill off or sell the Dodge Viper nameplate.

Chrysler Group LLC announced today that production will continue for the legendary Dodge Viper SRT10.

Originally slated to cease production in December 2009, the Chrysler Group Conner Avenue Assembly Plant — the exclusive home of Dodge Viper production since 1995 — will continue to build the V-10 powered sports car. Chrysler Group is no longer pursuing a sale of the Viper business assets.

“The Dodge Viper has successfully captured the hearts and imagination of performance enthusiasts around the globe,” said Mike Accavitti, President and Chief Executive Officer, Dodge Brand. “We’re extremely proud that the ultimate American-built sports car with its world-class performance will live on as the iconic image leader for the Dodge brand.”

Hopefully this decision bodes well for the new company. The Dodge Viper is an impressive performance vehicle, and the new Chrysler needs signature vehicles for branding purposes.


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