Review of the new Mazda2

Bullz-Eye.com reviews the new Mazda2 subcompact, and they are quite impressed.

When standing next to the new 2011 MAZDA2, you’ll immediately notice that it looks nothing like the quirky subcompacts introduced over the past several years by other car brands. It isn’t boxy, and it doesn’t look like the designers scrunched up a larger model to fit this smaller class. Rather, you’ll see a sporty design that evokes the “Zoom, Zoom” feel that Mazda has worked so hard to establish in recent years. In a crowded but growing segment, design is critical to attract potential buyers, and Mazda appears to have succeeded in providing an option to consumers who prefer a sporty vehicle as opposed to a more radical, quirky design.

We were invited by Mazda to drive the new car in Montreal, so we were able to put it through the paces on city streets and country roads as well. The results were impressive. The automatic version sports a 4-speed transmission and only 100 horsepower, but the car zips around nicely and you rarely lament the expected lack of power, as Mazda surgically removed unnecessary weight in a meticulous engineering process. Sure, you won’t get impressive acceleration as you’re darting onto the freeway, but the car performs adequately on those roads, and in city driving the car has plenty of power as you zoom through city streets and turn through the tight corners. The car grips the road and is just fun to drive. With the manual 5-speed you get some better acceleration as you’re ramping up to top speed, but we expect you’ll be satisfied with either option.

The subcompact area is growing rapidly in North America, and we expect to see fierce competition in this space as more brands like Fiat enter the mix, but Mazda seems to have a winner with this sporty option.

  

Fiat designs should surprise

If quality and price are equal, what will be the deciding factor in an auto purchase? Fiat/Chrysler hopes you said “design” because look for their new cars to have plenty of “flair”. This is a smart move and it takes advantage of Fiats tools in their toolbox with top designers in house from all of those stylish brands at their disposal. If Fiat pulls this off look for marketing and design to lead them through this lull of new product and excitement.

From the Detroit Free Press:

TURIN, Italy — The world is still waiting to see what kind of auto design emerges from the alliance of Italy’s Fiat and U.S. Chrysler. One thing is clear: There’s a lot of Italian flair to draw on, in the person of Fiat’s design chief Lorenzo Ramaciotti.

Ramaciotti helped design everything from the high-end Ferrari Enzo to the economical Peugeot 407 during his career at independent styling house Pininfarina. Expect some surprises ahead.

“Italian design can’t be repetitive. It must be a design that is a little surprising, with something innovative from one model to the next,” said Ramaciotti during an interview in his modest office at Fiat’s Centro Stile, decorated with logos of the six Fiat brands whose style he commands.

Read the full article here.


Photo from fOTOGLIF

  

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