Porsche 911 Carrera S deserves mythical label

The guys over at the Detroit News are just gushing about the Porsche 911 Carrera S. Yes, This is an amazing machine and what an impression it has left on Scott Burgess. Can’t wait to drive one myself.

The Porsche 911 Carrera S is almost mythical.

Spotting one on the open road in Michigan is like trying to lasso a unicorn.

But they are out there and when you see one bolt past, you have to wonder what it’s like to drive one.

Allow me to explain: It’s better.

The 911 S is a mechanical dream, watch-like precision in a car. There’s a reason German engineering comes with such a glorified reputation and the 911 S proves this at every turn.

When I sat inside the cabin for the first time, I was in awe — it didn’t even matter that I was driving the 2009 model of the 911 S when the 2010 version with a few updates was starting to roll into dealerships. (There have been some additions to the 2010 model year, but most are minor and the 2009 is a good representation.)

Read the full article here.

  

Back to the future for Ford!

Back to the future for Ford and electric cars. Cool piece on the history and uncertain future of electric rides!

From the DetroitBureau.com:

Everything old is new again, goes the old refrain, and nowhere is that more true than in the auto industry. Though they may seem high-tech, primitive navigation systems first appeared in the earliest days of the 20th Century, and fuel-saving CVT transmissions date back even further.

Then there’s the electric vehicle, which has suddenly became the hot topic on this year’s auto show circuit. But if you’d been around for the first big U.S. car show, a century ago in New York, you’d have discovered there were as many battery-powered vehicles as those running on gasoline. Even Henry Ford got into the act, producing an electric flivver for his wife Clara, and asking old buddy Thomas Edison to try to come up with a longer-range battery.

Read the full article here.

  

Chevy Volt to Get 50-MPG

The jury is still out on the Chevy Volt but news like this will help it’s case. AutoGuide.com is reporting that once the electric charge is used up the Volt will achieve 50mpg with the gas powered engine powering the vehicle. That is very impressive and will be a big selling point for those traveling over 40+ miles per charge.

Remember all that nonsense about the Chevy Volt getting 230-mpg? Well, after the EPA denied coming up with the number and Chevy admitted there was no standardized way to compare the fuel consumption of a range-extended electric vehicle like the Volt with a conventional gasoline vehicle, the whole business died down for a while – or at least it did after Nissan claimed its fully electric Leaf gets 367 mpg.

Read the full article here.

  

Ford’s Farley says recession was a blessing for digital

Notice how Ford actually connects with customers with their new marketing campaigns? Well we know Alan Mulally gets a ton of credit but Jim Farkey is the true architect behind this new found smarts in advertising at Ford. In this piece Farley talks about how the recession made Ford and other companies rethink all of their marketing and the opportunities it created in digital.

If Farley keeps performing at this level he will be one of the names thrown around to replace Mulally when the time comes or he’ll get scooped up and nabbed by another automaker for CEO.

From AutoNews.com:

NEW YORK — Ford marketing boss Jim Farley says the economic downturn in recent years created new opportunities for digital marketing.

“Everything has to work in this economy,” Farley said here Wednesday at Advertising Age’s Digital Conference. “If the economy hadn’t dropped the way it did, we would have been on auto pilot and not experimented the way we did. Our production quality online is better than our broadcast.”

Advertising Age is an affiliate of Automotive News. That experimentation is led by what Farley calls the democratization of marketing.

Read the entire article here.

  

Conflict of interest in auto regulation?

With auto sales starting to come back it feels like the auto bailouts happened some time ago even though it’s only been about a year. Well, According to a recent poll many Americans clearly want the government out of the auto business. The poll states that 48% feel the government has a “conflict of interest”. That should be short term once the government exit’s from their current equity stakes.

From theTruthAboutAutoCars.com:

According to the latest Rasmussen telephone polling [via The Financial], 48 percent of Americans believe that the government’s ownership stake in GM and Chrysler means it has a conflict of interest in regulating competing automakers. 25 percent disagree, saying that the government’s bailout doesn’t affect regulation, and another 26 percent aren’t sure. When it comes to recent criticism of Toyota by administration officials like Transportation Secretary Ray LaHood, only 25 percent believe the criticism stems from a desire to help GM, while 38 percent disagree and 37 percent aren’t sure. But the polls most interesting results have nothing to do with politics, and everything to do with perception:

Read the full story here.

  

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