Mercedes Benz gearing up for 2010 World Cup

With the 2010 World Cup just days away from starting, Mercedes Benz is getting ready for a massive marketing campaign. CEO Dieter Zetsche is betting big on a Germany victory and the real winners will be German car customers. If Germany walks away as champions, German car buyers can save as much as $3,000. Many feel this is also an important move by Daimler Benz to draw younger buyers into Mercedes dealerships as some feel they need to jump start it’s image at home an abroad. Furthermore, Mercedes is also offering zero-percent financing under the “dream selection” program, which includes the compact A- and B- class models and the GLK SUV.

From AutoNews.com:

BERLIN (Bloomberg) — Daimler AG CEO Dieter Zetsche isn’t just supporting Germany’s soccer team when it takes the field for the World Cup. He’s also betting on a victory for his Mercedes-Benz luxury brand.

Zetsche is rolling out discounts and cut-rate financing packages in Germany as part of its most extensive promotion in 20 years for soccer’s biggest event, while competitors BMW AG and Volkswagen AG’s Audi balk at tournament-specific incentives.

A discount of as much as 2,050 euros ($2,493) is available on the 38,000-euro SLK roadster, and the savings rise if Germany wins the competition, which kicks off June 11 in South Africa. The deals reflect the carmaker’s need to broaden its appeal, whose drivers are about a decade older than Audi and BMW owners, according to market researcher Sinus Sociovision.

Read the full article here.


Photo from fOTOGLIF

  

Renault-Nissan, Daimler alliance may see ‘billions’ in savings

This thing could actually work and it’s the kind of alliance Mr. Ghosn has been searching for in the past few years. Listen, Nissan has some of the hottest cars on the market with more on the way. Bring back the 280zx and it’s on baby!

From AutoNews.com:

TOKYO (Bloomberg News) — Renault SA, Nissan Motor Co. and Daimler AG expect to save “billions of euros” by sharing development costs as part of an equity-swap alliance, two people with direct knowledge of the talks said.

The automakers aim to sign an agreement that will include cross-shareholdings from 3 percent to 4 percent as early as Wednesday in Brussels, said the people, who declined to be identified as the discussions are private. They plan to share development costs for platforms and technologies including powertrains, the people said.

Read the full article here.


Photo from fOTOGLIF

  

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