Cruze makes its own music

Here is a video we found featuring the new Chevrolet (can we still say “Chevy”?) Cruze with the car making it’s own music. The article is more about marketing but I was trying to check out the Cruze more than anything else in this catchy video. A lot of cues from the Malibu here and I must say it’s a pretty sharp looking ride. The Cruze is a big deal for GM so I’m sure we’re going to see a lot of this car in the coming months.

Read the article here.

  

Onto the Cruze!

This spanking new offering from GM appears to be the right car at the right time. This is the car that could put GM back in the minds and wallets of those looking for efficiency, fuel economy and some styling to go with a small car. There has been a lot of hype around the partially electric Volt but the Cruze is the car that can make or break GM with a new generation entering the market for vehicles.

Even though I’m not sold on the styling yet, at 40m.p.g. on the highway and more trunk space than it’s competitors the Cruze has a real chance to be a top seller for the new GM.

From the Detroit Free Press:

Chevrolet has built a better mousetrap. The 2011 Cruze sedan gets better fuel economy than most subcompacts and offers the passenger and luggage space of a midsize sedan.

Those achievements will mean nothing unless Chevrolet convinces customers to check out the Cruze before they buy a better-known model like the Honda Civic, Hyundai Elantra and Toyota Corolla. Years of reliability and fuel-efficiency give those models credibility with small-car buyers.

Chevy can’t match that history. The mousetrap needs cheese.

“Our job is to tell buyers why they have to look at the Cruze: fuel economy, safety, refinement and quality,” said Margaret Brooks, Chevrolet director of small-car marketing.

Read the full article here.

  

GM to show Cruze moblie at LA Show

GM will be showing the public it’s soon-to-be-launched Cruze mobile at the LA show this week. This car will actually get 40 mpg which is very impressive for a car to be on the road in 2010. We have not driven this car yet but I have to say the initial photos of the interior are pretty impressive.

From Detroit News:

General Motors Co. will get small-car serious at the Los Angeles Auto Show when it takes the wraps off the 2011 Chevrolet Cruze.

The Cruze, which will arrive in the third quarter of next year as the replacement for the Chevy Cobalt, will feature small, efficient engines and a six-speed transmission that will help it achieve up to 40 mpg on the highway. It could have a range of up to 600 miles.

The five-passenger Cruze debuted in Europe and Asia this year. GM will build the U.S. Cruze in Lordstown, Ohio.

“The amenities, quietness and roominess you expect in larger cars are what the Cruze delivers,” said Margaret Brooks, Chevrolet product marketing manager. “This is a car that will shake up the compact segment, with a more spacious interior and more cargo room than the Honda Civic and Toyota Corolla.”

To read the full article, click here.

  

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