Honda CEO Disappointed with Crosstour Sales

In a meeting at the 2011 Tokyo International Auto Show, Tetsuo Iwamura, Honda USA President and CEO, remarked that he was frustrated with slow sales of Honda’s Crosstour stating:

“In the case of the Crosstour, I’m really disappointed because that’s a nice car, [with] very beautiful styling, and it gives very good driving performance as well as packaging. But yet, we went a bit too far.”

Honda wanted to sell 40,000 units of the “lifestyle” crossover, but managed to move only 25,000 in 2010. This year they have only managed to move 16,679. Iwamura is confident that Crosstour sales can be salvaged with further improvements, but I have a different idea for Mr. Iwamura.

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