Join Chrysler on the “Road to Literacy!”

The “Road to Literacy” campaign is a Facebook-based campaign committed to improving literacy in schools across the country. Chrysler is enlisting the help of consumers to participate in the program via Facebook and test drives of the 2011 Chrysler Town & Country minivan at their local dealer. When you participate in a test drive, five books will be sent to the school of your choice and five books will be sent to a school in need. It’s that easy!

How Can You Get Involved: To participate, visit the “Road to Literacy” Facebook page and click on the “Donate Books” tab. Each participant will be asked to enter the school they would like to receive the book donation. Once the school has been selected, consumers can choose a local dealer to complete a test drive of the 2011 Chrysler Town & Country. Once the test drive at the local dealer is complete, the participant will be given a “unique donation dealer code” to be entered on the Facebook site. Once the code is entered by the participant, five books will be sent to their school of choice and five books will be sent to a school in need. The Chrysler Town & Country Facebook page offers a tracking tool to monitor the book donation progress and see which school is logging the most donations.

The Chrysler Brand will donate up to 150,000 books, and we would love to see your favorite schools be a part of this wonderful program! The program runs through June 1 and any school (pre-school – high school) in the U.S. is eligible and encouraged to join. To see promotion rules or to learn more about the program, please visit our Facebook page.


Fiat making big moves at Chrysler


DETROIT (Bloomberg) — Fiat S.p.A. has options to increase its stake in Chrysler Group LLC to more than 70 percent as the U.S. government seeks to exit its investments in the auto industry.

Fiat has an option for 12 months to buy the U.S. Treasury’s remaining stake after it repays debts to the government, Chrysler said today in a filing with the U.S. Securities and Exchange Commission. Chrysler said in April it would issue new debt to repay the government loans, allowing Fiat to exercise an option to increase its stake to 46 percent from 30 percent.

The Treasury holds an 8.6 percent stake in Chrysler, the company said April 12. That amount would be reduced when Chrysler meets the final of three performance milestones that each give Turin, Italy-based Fiat an additional 5 percent stake. The final goal, to build a vehicle that gets 40 mpg in the U.S., should be met this year, Sergio Marchionne, CEO of both automakers, has said.

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Chrysler reports $116-million 1Q profit

Chrysler is back in the black with a Q1 profit of over $100 million!

From the Detroit Free Press:

Chrysler said today it earned $116 million during the first three months of the year, giving the company its first profit since emerging from bankruptcy in 2009, as well as details about its debt refinancing plans.

The profit compares to a $197-million loss for the same January-March period last year and represents a major milestone for a company that filed for Chapter 11 bankruptcy almost two years ago.

Chrysler and Fiat CEO Sergio Marchionne said the results boosted the morale of the company’s management team when he announced them at an 8:30 a.m. internal meeting.

“I think it’s fair to say that the mood is one of pride and I guess comfort in knowing that we are executing according to the plan,” Marchionne said during a conference call with analysts and journalists. “I can’t even put a price on that kind of stuff … but success is incredibly temporary. The first quarter is done, but we have a lot of quarters to do.”

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Fiat continues to integrate fuel efficiency into Chrysler products

The Detroit News writes that Chrysler’s new powertrains will focus on fuel efficiency with Fiat technology.

Chrysler Group LLC is bolstering its lineup of fuel-efficient powertrains, thanks to initiatives under Fiat SpA management.

Many of the advances involve Fiat technology; the Italian automaker is known as a small-car and small-engine specialist.

Paolo Ferrero, the former Fiat executive who now heads Chrysler powertrain, said work is under way on a variety of propulsion systems, ranging from improved gasoline engines to diesels, hybrids and electric vehicles.

And new transmissions will further improve fuel efficiency, he said Thursday after a presentation at the 2011 Society of Automotive Engineers World Congress.

Chrysler’s new Pentastar V-6 is proliferating across the lineup and is being considered for the Ram 1500 pickup as well, Ferrero said. That would allow the Ram to compete more directly with the new Ford F-150. The Ram currently has an older version V-6 as well as a V-8.

The Auburn Hills automaker also is improving its four-cylinder engines with Fiat’s MultiAir technology, which improves combustion. The engine in the Fiat 500 has MultiAir, and it will be expanded to more engines in Chrysler vehicles. Turbocharging also is expected in the future.

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Chrysler Shows off S-Concept 300

Chrysler is debuting its S-Concept 300 models at Spring Festival of LXs. has the details.

Chrysler has a hardcore group of owners who have taken their Chrysler 300, Dodge Charger and Challenger models to the next level of aftermarket bliss. For those Mopar super fans, Chrysler throws a little party called the Spring Festival of LXs. The event draws owners from all over eager to show off their customized rides, and this year, Team Pentastar had a little something special for those in attendance.

Chrysler unveiled the 300 S-Concept models, modded versions of its already hot-looking 2011 Chrysler 300. In the case of the featured video car, the big rear-drive Chrysler receives updates ranging from bigger, more audacious wheels, body-color moldings and an a new grille that looks like the outline of a brick wall. The interior has also received some custom touches, including a sea of red leather just about everywhere one’s body touches, along with an italic ‘S’ on each throne. Hit the jump to watch video of the unveiling, and be sure to click the gallery below for images of the 300 S-Concept at the event.

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