Chrysler hires Italian Ad Agency for latest TV ad

Oh Boy! Folks are getting uptight that Chrysler has hired an Italian Ad Agency (Armando Testa) for their latest 300 TV ad. Some are just plain ripping the socially conscious ad and some are just upset that they went overseas to hire an agency. If this is so horrible then start ripping all of the D-3 for buying parts overseas. If the parts are of good quality and the right price you don’t hear much complaining. If the ads turn out to be effective and the agency costs are reasonable the complaining will subside as well. If not…..look out!!

From the Detroit Free Press:

“If they’re so hell-bent on taking on social causes,” said Peter De Lorenzo, creator of, “Why don’t they take the money and make a contribution to the food banks in and around this region instead?”

Last month, Chrysler’s former advertising agency, BBDO, announced it would close its Troy and Windsor offices early next year, leaving about 500 people out of work.

To read the entire article, click here.


Something different with Chrysler

Even though the new product is still 12 months away you can feel something different already with Chrysler.

The new ads you see on T.V. for the Ram trucks, the optimism from Marchionne and the hope for survival! Can they pull this thing off? Don’t know the answer to that question but Marchionne appears geared up to give it one heck of a try.

From the Detroit News:

Chrysler Group LLC survived bankruptcy but the success of its strategy now hinges on convincing consumers to buy its cars and trucks in the critical next 12 months.

That’s a significant hurdle given that most upgrades to Chrysler, Dodge and Jeep models are a year away.

Still, the Auburn Hills automaker is lucky to be in business a year after seeking a government bailout and being pushed into Chapter 11 bankruptcy by the Obama administration. It has a new name, a new partnership with Italy’s Fiat SpA, new management and a new way of developing, manufacturing and selling vehicles that top executives say will help restore profits by 2011.

Read the rest of the article here.


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