Diesel Chevy Cruze coming soon to Ohio plant?

This could be great news for Ohio. From Left Hand News:

With the Cruze gas-powered models set to be joined by an oil-burning alternative in 2013, General Motors has now confirmed that it will invest $5.5 million into the existing Cruze plant in Lordstown, Ohio, to accommodate the 2.0-liter diesel engine.

While the Cruze Diesel sold in North America will be built in Ohio, the engine, designed and built by VM-Motori, a 50-50-owned Italian firm between GM and Fiat, will produce the engines.

In Europe, the Cruze Diesel is good for 161 horsepower at 4,000 rpm and 236 lb-ft of torque, a healthy increase over both the 1.8-liter naturally aspirated engine and the premium 1.4-liter turbocharged engines currently available in the U.S.

Read the full article.


Chevy Cruze Remains Best Selling Compact Car in U.S.

For the fourth month in a row, the Chevy Cruze is the best-selling compact car in the U.S., recording a total of 21,807 sales in August and 169,427 sales this year!

From Chevrolet News:

Calendar year to date, Chevrolet has sold a total of 169,427 Cruzes. Due to sustained customer demand, Chevrolet dealers have about a 30-day supply of Cruze sedans, roughly half the industry average.

“The Cruze has been a great success story for Chevrolet,” said Alan Batey, U.S. vice president, Chevrolet Sales and Service. “In less than a year, the Cruze has become one of the most-popular cars on the market, and it is successfully bringing new customers to Chevrolet showrooms.”

The Cruze contributed to Chevrolet’s overall growth in August, when the brand sold a total of 152,779 vehicles, an increase of 16 percent over the same month a year ago. Much of that growth has been fueled by car sales, which increased 22 percent over last August.

The brand’s car sales are expected to continue gaining momentum, as the all-new Sonic subcompact and 2012 Chevrolet Volt electric car with extended range start arriving at dealerships this month.

The Cruze Eco manual delivers an EPA-estimated 42 miles per gallon highway, making it the most fuel-efficient, gasoline-powered car in the United States, excluding hybrids and diesels. To achieve its segment-leading fuel economy, Cruze’s engineers focused on aerodynamic performance, reducing weight and powertrain enhancements.

Read the full article.


2011 Chevy Cruze ECO Review

Bullz-Eye.com breaks down the 2011 Chevy Cruze ECO inside and out. Check out what they had to say.

General Motors has a long history of trying to build the “right” small car, but many of those nameplates that didn’t make it for all sorts of reasons. Enter the 2011 Chevrolet Cruze with her stylish exterior , solid quality out of the gate and fuel economy that rivals the best from foreign and domestic manufacturers. All of a sudden, GM is back in the game. We drove a 2011 Chevrolet Cruze for a week for this review and, as always, we give it to you straight.

First impressions are extremely important with any new product and, although the 2011 Chevy Cruze isn’t going to “wow” anyone, the Cruze shouldn’t offend anyone either. Our model came in with an impressive looking Jet Black paint job that, when washed, looked fantastic. The Cruze Eco has some distinct exterior enhancements that are aimed at achieving the best fuel economy possible while adding to the Cruze’s exterior appeal. After numerous hours in wind tunnel testing, GM designed “a lower front grille air shutter that closes at higher speeds to reduce aerodynamic drag and opens at lower speeds to optimize engine-cooling airflow. Another contributor to reduced drag is the use of ultra-low rolling resistance 17-inch Goodyear tires (used with lightweight wheels), which are also used on the Volt.” The front end of the Chevy Cruze has more than a hint of the current Malibu, with aerodynamic front headlights , moving toward more traditional lighting and a spoiler on the rear of the vehicle. The beveled hood, sculpted fenders and muscular fenders give the Cruze a more refined look than many competitors in this segment.

Read the full review.


The Chevy Cruze isn’t “Cruising” to any sales title!

WARREN, OH - AUGUST 21: A life-size foam model of the Chevy Cruze, an all new global compact car, is revealed to the media after Rick Wagoner, Chairman and Chief Executive Officer of General Motors Corporation announced GM will invest more than $500 million to build the Chevy Cruze at its Lordstown Complex August 21, 2008 in Warren, Ohio. The Cruze will be officially unveiled at the upcoming Paris Motor Show. (Photo by Bill Pugliano/Getty Images)

It’s not shocking news to us at DBN that the Chevy Cruze has not caught on like the bigs at GM at hoped. I can even sense some concern in the quotes from the marketing folks at GM that maybe potential customers aren’t “sold” on a design that already looks dated and has no hatchbacks on the lots!

There could be trouble for the Cruze with a new Ford Focus entering the marketplace early next year and other nameplates launching new products in this segment. We were skeptical of some the projections from GM in regards to this car back in September and it looks like we might have been spot on!!!

The Cruze would have looked better if it was on the road a year or two ago but it just looks like one of the cars that is already outdated before it even had a chance to grow old!

From the Detroit Free Press:

Three months after launching, the Chevrolet Cruze is on the shopping lists of fewer than 5% of compact-car consumers, General Motors says.

With the arrival of a redesigned Ford Focus next month and a new Honda Civic in the spring, GM has a short window to ramp up the Cruze’s image.

Chevy needs consumers to associate the Cruze — which replaced the Cobalt — with value-priced safety and creature comforts before ads for Focuses and Civics again crowd the airwaves.

“I would say that’s pretty important,” Chevrolet marketing chief Chris Perry told the Free Press.

Read the full article.


Fiesta time for Ford

It’s Fiesta time for Ford and they hope it turns into a real “Fiesta” of sales and profits for the company. The roll out is now officially underway and if this small car sells anything like it has around the world Ford will have one big party on it’s hands. This is a very tough segment with established and new entries to compete with (Chevy Cruze) but Ford might have a chance to break back into the hearts of small car buyers this time around.

So far everything I’ve read checks out with the Fiesta and the only drawback might be the price point here. Will Ford hold the line on pricing or put money in the glove box to move the metal? Either way this is a great car and should add to market share gains for The Blue Oval!

From Detroit News.com:

Dearborn –Ford Motor Co.’s conventional media blitz for its new Ford Fiesta subcompact will begin today, with the first spot due to air tonight during “American Idol.”

But the company’s advertising campaign has been in full swing for a year online and already has paid big dividends. Ford marketing executives say 60 percent of the car-buying public already knows about the new Ford.

“It’s more than five times more efficient than anything we’ve done before,” said Matt Vandyke, director of U.S. marketing communications for the Dearborn automaker. “It’s something you’ll see us doing with other vehicles going forward.”

Read the full article here.


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