Eye candy still helps sell cars

The auto industry is always evolving, but some things never change. A commitment to style and beauty has always been an important aspect of the business, and brands like Ferrari, BMW and Lamborghini are examples of brands that embrace this ethos.

With the beauty of cars often comes beautiful women as well. As you can see from the photo above from the 2011 Frankfurt Motor Show, many brands understand this connection very well. This photo has two models in the Lamborghini display. Now that Chrysler is owned by Fiat, you have this trend reappearing in the United States as well with all of their brands. Some brands are more conservative, but you wonder if they’re missing something.

The result is that the car business keeps the calendar printing business going, as calendars featuring stylish cars with attractive models never seem to go out of style. While much of the marketing and PR business has gone digital, beautifully printed brochures and calendars are still an important part of the equation. And for some, it’s a great business as these calendars never go out of style.

  

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