It’s time to break through for Cadillac and Lincoln

As Cadillac keeps working to gain traction against the imports Lincoln continues to fall further behind of everyone in the California luxury market. The numbers are clear and Lincoln needs a rear wheel drive platform more than ever but still no word on when this is going to happen. Cadillac is still behind the likes of Mercedes and BMW but with new offerings like the sleek and nimble Cadillac ATS that brand has a real change to increase sales for the General. Either way at some point Cadillac and especially Lincoln need to break out in the luxury market soon or it will start getting much harder to build any momentum.

From CNN.Com:

FORTUNE — Cadillac and Lincoln are two of America’s most storied car brands, with more than 200 years of automotive history between them. But in the country’s largest and highest profile luxury car market — California — they are regularly trounced by Europe’s upscale automakers and even the Japanese. Both domestic brands are spending hundreds of millions of dollars to catch up, but they have a long way to go.

Spend some time cruising the eight-lane freeways of Southern California as I did recently, and you will find yourself surrounded by fleets of Mercedes-Benz’s and BMW’s, sprinkled with an assortment of Audi sports cars, Range Rover SUVs, Jaguar sedans, and Porsches. These are mostly high-trim models, too, with AMG and M-sport badges in abundance. Black is the favored color. The Cadillac Escalade appears to be the most favored domestic offering — popular with hotel shuttle services — but you search in vain for a Cadillac CTS or any passenger car with a Lincoln’s in-your-face bow-wave grille.

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General Motors Regains Sales Crown

After three years of being bested by Toyota, General Motors is once again the world’s best selling automaker. General Motors sold 9,025,942 in 2011, a 7.6 percent increase over last year’s figures. General Motors even bested Volkswagen, who have made it a public goal to become the biggest automaker on the block. Toyota trailed both GM and VW though, whose sales dropped 6 percent in 2011.

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Cadillac introduces new XTS Sedan at LA Auto Show

Cadillac introduced a completely new sedan here at the LA Auto Show. Check out the slideshow of the new XTS above and you’ll see that Cadillac is definitely on the right track as they continue the evolution of their approach to design. Cadillac executives promised that there would be no more “design by committee” at the luxury brand and they presented the XTS as a representation of a clear direction for the brand.

As you can see from the photos, the design is very impressive. It retains some of a hard lines and edges we’ve seen from Cadillac but the XTS represents a more refined expression of this approach.

Most importantly, the XTS will be the first model to feature Cadillac’s new CUE system that was created to provide a comprehensive in-vehicle experience. We previewed the CUE system last month and were very impressed as it presents a great leap forward for the in-car user experience. Here’s what we said then: “New innovations like tactile feedback on your finger when you touch the 8-inch center stack screen and proximity sensing that has control buttons pop up on the screen as you hand approaches make this system very user friendly, and the customization features make CUE a very powerful system that greatly enhances the driver experience.”

Read the full article and check out the complete gallery.

  

Cadillac Ciel Concept

Luxury cars as of late are all about flash, status, and specs. But nowhere to be found is the heritage, craftsmanship, and pedigree of luxury cars of old. Cadillac looks to bring some of those features back with the Cadillac Ciel Concept.

The Ciel is a large, seductively styled four door convertible that recalls the classic luxury cars of yesteryear, while looking ahead to the future. It’s cabin is swathed in leather wood, and jeweled gauges. It is made of nicer materials than most billionaires’ suits. The exterior is chiseled and masculine, but also subdued. The motor is a twin-turbo V-6 with hybrid electric drive. Every ounce of this car oozes class, without the gaudiness of new Bentleys and Rolls Royces.

It may be just a concept, but this is just the type of car Cadillac needs. Reason being, it is a Cadillac in the truest sense, a refined, luxurious, traditional, American luxury car. These cars were enjoyable to drive, beautiful to look at, and exquisitely crafted. This doesn’t mean they were the soft, wobbly, vinyl monstrosities like the Cadillacs of the 1980s wanted us to believe, but gentleman cruisers that buyers in the 1920’s-1960s would have had. Watch Boardwalk Empire or Mad Men and you’ll see what I mean.

However, in the 1970s, the Germans came along with their cars that needed to be the fastest accelerating, harshest riding, and most “sporty” luxury cars. They were like this in order to get from point A to point b as quickly as possible. In other words they changed the luxury game and, in the process, completely veered everyone off the entire point of what a luxury car is.

Luxury isn’t about getting somewhere quickly, its about enjoying the drive no matter how long it takes. You’re rich you make your own schedule. You shouldn’t have to drive fast to get around the proletariat, you should have them in so much awe of your car they move out of the way naturally. Cadillac needs to bring this car, and the traditional luxury car way of thought, back with the Cadillac Ciel.

Source: GM

  

The Cadillacs are Coming

Cadillac is poised to start 2012 with a bang. Two all new models are slated to bring the fight to their German competition on all fronts. First, is the XTS, the DTS and STS replacement. The largest Caddy will be built off of the Buick Lacrosse platform and be front-wheel drive or all-wheel drive.

The second one, however, is much more exciting. Bench-marking the BMW 3-series, the ATS is the smallest Cadillac and is poised bring more driving excitement to the lineup. Previous 3-series competitors have fallen a tad flat, such as the Catera, but Cadillac really did their homework on this one.

One model pleases traditional Cadillac customers while the other sets to make an impression on lifelong BMW customers. For the first time in a long time, Cadillac has a fully loaded arsenal of models to compete with. And both are made in the U.S.A.

  

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