Chrysler sales still on fire

Times are good for Chrysler, which provides some good economic news for the administration on a day that the lame job numbers came out.

Chrysler sales jumped 30% in May, which extend an incredible steak of 12 consecutive months where the company has exceed 20& year-over-year sales growth. This is excellent news for the company and for anyone who defended the auto bailout.

And things might get even better for Chrysler soon:

And it comes as Chrysler prepares later this month to roll out its key new car introduction for the year, the Fiat-based Dodge Dart, above, that it aims to get the company back into the small-car game. Dart is an enlarged, Americanized version of Fiat’s sporty Alfa Romeo Giulietta.

All the company’s brands — Chrysler, Jeep, Dodge, Ram and Fiat — posted year-over-year gains in May. Fiat was up most, 128% to a record month as the tiny 500 finally gains some traction.

But the Chrysler brand was heroic — up 81%, as the 200 sedan zoomed 87% and the big 300 rocketed 140% for its best May since 2007.

If the Dart is a hit, then Sergio Marchionne and his team can really celebrate.

Check out the entire article for news on the other automakers.

  

Alfa Romeo Delay Angers Current Fiat Dealers

The recent announcement that Alfa Romeo has delayed its U.S. relaunch one year, to 2013, should not come as a surprise to those following the brand. This is the same brand that for 10 years has teased, taunted, and promised to make a return back to our shores, but has never delivered. However, to Fiat dealers that bought in to the brand only to buy Alfa Romeo dealerships, this recent announcement has them not only surprised, but also incensed.

Dealers are shocked because Alfa’s return was more certain than ever this time around. The reason is twofold. One, Alfa needed the volume that the American market offers to reach their sales targets. Second, Chrysler corp. was going to share platforms with Alfa so it would be easier to get their cars federalized. This outlook was so promising that Fiat was able to sell a franchise of dealers on the basis that they would be first in line to be able to purchase Alfa Romeo dealerships when the time arose in 2012. But what the dealers did not think of, is what car guys already know; like their cars, Alfa Romeo promises a beautiful, enriching experience that often blows up in a cloud of smoke at a moments notice.

This wait may not seem so bad to the common observer, but they may not understand how the car business works. Every car does not deliver the same amount of profit. You see, the Fiat 500, although a good product, it is not a very profitable one. Dealers bit the bullet for standalone Fiat dealers mainly because they were expecting the first seat at the table when it came to dolling out cash cow Alfa Romeo dealers. Now, due to Alfa Romeo’s delay, dealers are stuck selling low profit 500s for the next few years. If you put off a big breakfast because you were going to a Las Vegas casino buffet for lunch, but lunch never came, you wouldn’t only be starving, you’d be incredibly irate.

Still, Alfa Romeo will make it to our shores. Realistically, it is the only way that the brand can survive. However, how profitable they will be for dealers, how good their products are, and just when they are exactly coming has yet to be seen. For Fiat dealers needing that extra revenue, this wait might just be the kiss of death. For Fiat, it continues a long tradition of mismanaging what should be a blockbuster brand.

Source: Automotive News

  

Alfa Romeo Giulietta continues the Italian dream

Will the Alfa Romeo Giulietta make it to the US after it’s global launch in May? At this point there is no word of it’s arrival in the US but the Giulietta being shown in Geneva is garnering rave reviews!

Casting a red glow in the middle of the Geneva auto show, the Alfa Romeo Giulietta marked 100 years of the iconic Italian brand in fitting fashion.

The silky five-door hatch was revealed this week at the show and comes in five versions, topped by 235-hp variant. It goes on sale around the world (but unfortunately not in the United States) in May.

The Giulietta is the spiritual successor to a model bearing the same name from the 1950s. That car is often described as an image-maker for Alfa, and it instilled lust in the hearts of enthusiasts the world over.

Read the full article here.

  

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