BFGoodrich Tires Takes a Drive on the Wild Side

BFGoodrich Tires is taking a “drive on the wild side” by launching its Bolt On ad campaign.

The press release below offers for more information and be sure to check out this YouTube clip as well!

GREENVILLE, S.C. – July 14, 2010 – What does a pneumatic wrench, a window washer and a tree frog have in common? Launching today, BFGoodrich® Tires’ new national advertising campaign will answer that question. While the company hopes this campaign will have consumers “jumping” into stores to purchase a new set of tires, it is not the reason they are showcasing a tree frog. Instead, the company is focusing on the characteristics of the amphibian to illustrate the grip of new set of BFGoodrich tires. Other animal metaphors throughout the campaign will bring the company’s message home, enabling consumers to understand just how easy it is to bolt on grip, acceleration and toughness to their vehicles.

This national broadcast, print and online advertising campaign heralds a new approach for BFGoodrich Tires, providing consumers with a series of unconventional and obviously fictitious situations to help clearly visualize key tire benefits. The campaign illustrates that while consumers cannot literally bolt on a cheetah’s “legs” for acceleration or a tree frog’s “hands” for grip, they can achieve the grip, acceleration and toughness for their vehicles by simply bolting on a set of BFGoodrich tires.

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