There is just one thing between your vehicle and the road and it’s your tires. Think about that for a few seconds. You can have the best car on the planet but it may perform sub-par if it doesn’t have good tires on it.
When it comes to when you have to replace the tires on your car, there are a number of ways to go. First, you may elect to get the exact size and type that came on the vehicle when it was new. Or, you may consider going to a better quality tire or one that improves wet and/or dry handling that’s the same size as the OE tire. Then you might want to do some plus sizing. This means that if you possess a 15-inch wheel, plus one inch would be a 16-inch wheel and plus two would be a 17-inch wheel.
Everyone has a flat tire at some point in their driving life but when it happens, don’t sweat it. The car manufacturers know that “flats” are a fact of life and have placed all the tools you need on-board so you can change it quickly. In case you have never done it before, here’s a step-by-step guide to help you. You may want to print it out and keep it in your glove box. For all you visual learners out there, there are a number of videos on Youtube that can help you out via your smartphone also.
BFGoodrich is releasing a new performance tire that can be pre-ordered today on TireRack.com. It’s a step above its COMP-2 street tire but isn’t s pure racing tire like its R1 tire. Check out this review from the BFGoodrich track day about the merits of this tire. If you’re into autocross racing, you’re going to want to check this out.
It was 23 degrees, cold and dark. I was leaving Cleveland in the dead of a cold winter’s night. I’d been invited by BFGoodrich to the unveiling of their newest, ultra-high performance summer tire, the BFGoodrich g-Force Sport COMP-2. Oh, and the event was being held in sunny southern California. It didn’t take much convincing to get me on the plane.
The COMP-2 is BFGoodrich’s answer to the new breed of high-tech ultra-high performance tires on the market. Three years in the making, the new tire uses a new silca-infused rubber compound and reinforced internal structure to improve grip in all situations. In comparison to the other leading tires in this category, the BFG claims a 30% increase in grip in wet conditions while maintaining an 8% lead in the dry.
BFG is going for the enthusiast aftermarket where tire performance and looks trumps most other factors. With over 50 diameter and width combinations available, it’s designed to fit most foreign and domestic sports cars.
Fast forward 32 hours to the Auto Club Raceway at Pomona, California. 67 degrees and dry as a bone, the perfect weather to put the new tire to the test. BFGoodrich had prepared several different events for us to try out the new g-Force Sport COMP-2, and better yet, to compare it to the competition. For every car clad in the new COMP-2s, there was at least one other car of the same model shod in Yokohamas, Coopers, Hankook, and other leading brands. We had the opportunity to test back-to-back the BFGoodrich offering against the industry leaders.
BFGoodrich Tires is taking a “drive on the wild side” by launching its Bolt On ad campaign.
The press release below offers for more information and be sure to check out this YouTube clip as well!
GREENVILLE, S.C. – July 14, 2010 – What does a pneumatic wrench, a window washer and a tree frog have in common? Launching today, BFGoodrich® Tires’ new national advertising campaign will answer that question. While the company hopes this campaign will have consumers “jumping” into stores to purchase a new set of tires, it is not the reason they are showcasing a tree frog. Instead, the company is focusing on the characteristics of the amphibian to illustrate the grip of new set of BFGoodrich tires. Other animal metaphors throughout the campaign will bring the company’s message home, enabling consumers to understand just how easy it is to bolt on grip, acceleration and toughness to their vehicles.
This national broadcast, print and online advertising campaign heralds a new approach for BFGoodrich Tires, providing consumers with a series of unconventional and obviously fictitious situations to help clearly visualize key tire benefits. The campaign illustrates that while consumers cannot literally bolt on a cheetah’s “legs” for acceleration or a tree frog’s “hands” for grip, they can achieve the grip, acceleration and toughness for their vehicles by simply bolting on a set of BFGoodrich tires.