Ford reveals 50th Anniversary Mustang

The wait is finally over. Ford has revealed the all-new 2015 Mustang which will celebrate the 50th anniversary of this iconic nameplate. Ford had achieved great success with the current version of the Mustang with its retro design, so the bar was set very high with this new redesign. Opinions will likely vary, especially among purists who are very hard to please. In many ways this design is more evolutionary and incremental as opposed to something radical. It looks like the current body style was simply modified to look more modern and more like the rest of the current Ford lineup. Still, it’s unmistakably a Mustang, and that should please many fans.

The front view of the vehicle offers the most noticeable design change with the more modern looking headlamps. The front facia still looks like a Mustang, but now we’re seeing something more like the uninspired looks of the car from the 1990s. Meanwhile, the fastback rear end seems like the most aggressive part of the new vehicle and may save the overall design.

Some on the fan message boards are deriding the new design as looking like an Accord Coupe, but there was no way Ford was going to get a more modern design without getting some of this negative criticism. The retro Mustang was a massive hit, but it had lost its sales lead to the new, retro Camaro. Ford had to move on and the 50th anniversary offered the ideal opportunity.

The design provides a lower, wider stance with a reduction in roof height and wider rear fender. The return of Mustang fastback with a sleeker profile enabled by more steeply sloped windshield and rear glass.

Ford sees the new Mustang as a world car, so they will be aggressive about marketing this American icon overseas. Also, there are plenty of improvements to the vehicle as well that will please consumers.

The Mustang will now be available with three engines – a more powerful 5.0-liter V8, a 3.7-liter V6 and an all-new fuel-efficient 2.3-liter EcoBoost engine. With the emphasis these days on gas mileage that should help the vehicle appeal to a broader audience. The robust 5.0-liter V8 available in the Mustang GT will feature an upgraded valvetrain and cylinder heads that yield more than 420 horsepower and 390 lb.-ft. of torque. The standard 3.7-liter V6 will have at least 300 horsepower and 270 lb.-ft. of torque. Meanwhile, the Mustang EcoBoost engine uses direct injection, variable cam timing and turbocharging to provide both power and projected segment-leading fuel efficiency. Output is projected at more than 305 horsepower and 300 lb.-ft. of torque. It will be interesting to see the sales breakdown and how these engines feel in terms of power.

Ford is emphasizing that the new Mustang will be more nimble with better handling. The goal was to surpass the handling dynamics achieved in the recent Boss 302. Ford explains that the new Mustang features all-new front and rear suspension systems. At the front, a new perimeter subframe helps to stiffen the structure while reducing mass, providing a better foundation for more predictable wheel control that benefits handling, steering and ride. At the rear is an all-new integral-link independent rear suspension which might not please some of the purists. The vihicle has been modified and tuned for this high-performance application.

This new Mustang will generate considerable buzz and we’ll see how fans react when it goes on sale next year.

  

Love the Ron Burgundy – Dodge Durango commercials

This new Dodge Durango commercial starring Will Ferrell as Ron Burgundy is hilarious. You can see more of them at the Dodge YouTube page.

The inspiration for this particular “MPG” commercial has to have come from this old promo video where Ron Burgundy couldn’t pronounce ESPN, which has to be one of the funniest Burgundy clips ever.

Ferrell will be back soon as Ron Burgundy again in “Anchorman 2: The Legend Continues.”

  

Hyundai announces pricing for 2014 Equus

2014 Hyundai Equus

Hyundai Motor America announced pricing today for the refreshed 2014 Hyundai Equus during a media event at its Ann Arbor, Michigan facility. The Equus comes in two model options – the Signature and the Ultimate. The Equus Signature has an MSRP with freight of $61,920, and the Equus Ultimate has an MSRP with freight of $68,920. Hyundai expects a sales breakdown of 70/30 between the Signature and the Ultimate.

Hyundai has positioned Equus as a competitor in the high end luxury segment, with vehicles like the Lexus LS460 and Mercedes S550 seen as the primary competitors, and the BMW 750i, Audi A8 and Cadillac XTS seen as secondary competitors. Hyundai’s strategy has emphasized packing the Equus with safety and technology features buyers are looking for in luxury vehicles and then making them standard in the Equus, while offering a price point that is roughly $30,000 less than comparably equipped target competitors. The emphasis on buyer experience has also helped Equus, with features like a dedicated Equus premium ownership champion at each dealership, at-home vehicle demonstrations branded under “Your Time, Your Place,” a valet service program with pickup and delivery on a flat bed truck with service loaner vehicle dropoff and a 3-year/36,000 mile no-cost maintenance.

John Krafcik, president and chief executive officer of Hyundai Motor America, said he’s been very pleased with Equus sales since the launch of the vehicle, noting that many auto analysts were skeptical that Hyundai could even compete in this space. Krafcik pointed to the 2013 year-to-date market segment numbers for Equus of 5.5%, which is greater than Hyundai’s overall brand share. He also pointed out that Equus scored highest among the luxury brands in the 2013 J.D. Power Customer Service Index Study.

Like other Hyundai brands, Equus sales are being held back by Hyundai’s capacity issues. When asked whether Hyundai would be adding production capacity, Krafcik declined to comment, though it should be noted that in the past he was quick to squelch any notion of new production facilities. With the American car market rapidly bouncing back near pre-recession levels, Hyundai is likely reconsidering its ultra-cautious approach to production capacity in order to take advantage of increased demand. Krafcik noted that Hyundai’s overall market share in the US has contracted a bit to 4.7% in 2013 due to those production constraints. Demand is not the problem, as Hyundai has among the lowest inventory and days supply levels in the industry. Hyundai’s incentive spend remains among the lowest in the industry second only to Subaru. With these statistics, it appears that Hyundai can easily absorb more capacity, though auto executives have to look years ahead, and the volatility of the past seven years has to be taken into account.

  

4 Best Cars for the New Teen Driver

Let’s face it-new teen drivers’ need cars with excellent safety features and crash-test results, but teens aren’t looking for the safest car like their parents. They want something cool and sporty that they can personalize and show off to their friends. Car safety technology has improved drastically over the past few years, so it’s now an ideal time to trust teens on the road. Luckily, there are cars that fulfill both requirements for teens themselves and their parents. Check out these great options for your teen driver.

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Electric competition coming for Tesla?

Tesla Model S f

Tesla is riding high right now, as the Tesla S is a beautiful car and it’s piling up awards. The company is certainly worthy of all the praise directed its way. But, things are changing quickly in the auto business, as technological innovation is progressing rapidly. Thus, things can change quickly for Tesla as well with competition lurking.

GM and Honda made big news this week with an announcement that they’re teaming up to develop a mass-market fuel-cell system for future cars. The system, which is expected to debut in about 2020, chemically “burns” hydrogen to generate electricity without toxic emissions.

That electricity can then be used to power an electric motor: In other words, these will be electric cars, only without the batteries. GM and Honda also pledged to work on storage technologies for all that hydrogen, as well as on infrastructure — places to “get gas” for your future hydrogen-powered ride.

This doesn’t mean that the world is giving up on battery-powered electrics, of course. Batteries remain heavy and expensive, and take a while to recharge, but Tesla Motors has recently made it very clear that a great car can be built around a big heavy battery pack, despite the trade-offs.

But the GM-Honda link-up, along with Toyota’s recent confirmation that it would launch a fuel-cell car next year (a car that seems likely to be aimed directly at the Model S, by the way), is a good reminder that battery-electrics aren’t necessarily the way forward, just one of several possible ways.

That’s something that investors in any car company, including Tesla, should keep in mind.

Of course, this article is aimed at Tesla investors, and the stock issue is separate from the company and its current and future prospects. The stock may be a bit overpriced yet the company’s outlook can be fantastic.

Tesla has proven to be a leader in this space, and I think they can handle the competition. But the competition will be there.

  

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