Lexus throws Sports Illustrated Swimsuit a curve

Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it – that’s something only Lexus and its all-new 2013 GS sport sedan could do with style. As the official automotive marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack that the automaker created in the shape of model Tori Praver’s body.

“What better way to help introduce the bold new face of Lexus than with a bold new campaign featuring a Sports Illustrated Swimsuit model?” said Brian Smith, Lexus vice president of marketing. “With the new GS, there’s no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos.”

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Lexus comes out strong with the all-new 2013 Lexus GS

The Super Bowl might be long gone, but our impressions of the all-new 2013 Lexus GS will continue to be known. The new GS incorporates bold, dynamic styling, precise handling, innovative technology and a spacious interior. After spending time behind the wheel of the new GS in Las Vegas we can tell you with certainty that this is a new beginning for Lexus combined with a rich heritage of building superb luxury vehicles. We even had the chance to learn more about driving the auto cross and took a ride with pro driver Scott Pruett to see how it’s done by the experts.

Believe it when Lexus told us that, “The new GS conveys an enhanced sense of confidence to the driver with a redesigned chassis and a wide, strong stance that inspires and rewards driver participation with crisp and precise handling. Engineers developed a more spacious interior environment while leaving exterior dimensions virtually unchanged to ensure excellent maneuverability. Richly endowed with world-class features and premium details, the new GS is supported by advanced, performance technology that makes it more than just a luxury car.”

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A day at the Las Vegas Speedway with the all-new 2013 Lexus GS

We were at the Las Vegas Speedway with writers and journalists for our opportunity to drive the all-new 2013 Lexus GS and experience the Supercar Lexus LFA. The weather was incredible in the mid 60’s and not a cloud in the sky. There has been quite a buzz around the new Lexus GS and we wanted to see what Lexus was able to accomplish after delivering some of the best luxury sports sedans for decades. Once we arrived at the Speedway, there was some time to check out the new 2013 GS before we hit the auto cross and race track. The new front grille is simply gorgeous and tough in the same breath and will surely make a statement when on the road.

This is a very aggressive design by Lexus and we agree with their claim that, “distinguished by the elegant beauty of its aerodynamic body, the precisely sculpted exterior of the all-new Lexus GS luxury sport sedan glows with aggressive performance and precision handling. Powered by an advanced 3.5-liter V6, putting 306 horsepower to the pavement, the four-cam, four valve per cylinder engine with dual Variable Valve Timing with intelligence (VVT-i) propels the 2013 GS 350 from 0-60 mph in just 5.7 seconds. The six-speed sequential shift automatic transmission, equipped with paddle shifters, offers four driving modes: Normal, ECO, SPORT S, and SPORT S+. An optional electronically controlled all-wheel-drive system is designed to enhance traction in a variety of driving conditions.” The cockpit of the new GS is buit for the inspired driver, while a horizontal-themed instrument panel emphasizes spaciousness through its wide layout. Equal attention has been paid to maximizing space for rear passengers, with generous headroom, legroom, knee room and foot space.

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Lexus Pre Super Bowl Teaser & Contest

In a few weeks, Bullz-Eye will be heading to Vegas to experience the all-new GS Series from Lexus, and it just so happens to be Super Bowl weekend when Lexus will be running their first ever TV commercial during the big game. The 30 second commercial is scheduled to run during the first half of Super Bowl XLVI. A 15 second sneak peek of the commercial can be seen on Lexus social media channels, including Facebook and YouTube.

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2012 Looks to be a Year of Growth for the Global Auto Industry!

The New Year is upon us and all signs point to a stronger 2012 in regards to auto sales. Forecasts call for growth on a global scale with luxury vehicles leading the way and that means profits for GM, Nissan and the rest of the global players. Keep an eye out for Bullz-Eye.com’s 20 Cars to watch out for in 2012 and let’s hope the sales momentum from last year takes us to a better place in 2012!

From the Detroit Free Press:

Global auto sales will grow 6.7% this year with growth projected in all major markets but Europe, according to automotive consulting firm R.L. Polk.

Worldwide new vehicles sales are forecast to reach 77.7 million this year, with China accounting for the largest portion of the increase. New vehicle sales are expected to reach 17.9 million this year in the world’s largest auto market, up 16% from 2011, according to Polk.

The U.S. market is poised to expand to 13.7 million this year, up from about 12.8 million in 2011, with the luxury market as the fastest growing segment, increasing by more than 14%.

That bodes well for Ford and General Motors, which are working to restore their Lincoln and Cadillac brands to former glory. Both will unveil important new cars next week at the North American International Auto Show in at Cobo Center.

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