Check out the new 2013 Lincoln MKZ

With the all-new 2013 Lincoln MKZ, get reintroduced to the Lincoln Motor Company. Check out the video below and you’ll see a new direction for the company which celebrates ninety years of history while also blazing new trails. You’ll see a very bold and aggressive new design and it will be interesting to see how this transforms the brand.

Get ready for holiday commercials for luxury cars

The political ads are over, so now we can be bombarded with ads for luxury cars during the holiday season.

Car shoppers will see so-called “loyalty” and “conquest” discounts in this year’s holiday sales campaigns. These deals essentially reward consumers for shopping the competition, even if they intend to stay with the brand they already drive. For example, a customer who owns a Mercedes could get an additional $750 discount for agreeing to buy or lease another. If the same owner went to a BMW showroom, he or she would likely be offered a similar amount to switch teams.

About 20% of shoppers on Edmunds.com who looked at a Mercedes C-Class during the last week of October also looked at a BMW 3 Series, according to data from the site. Among those considering the 3-series, 10% looked at a C-Class, and 10% looked at the Audi A4.

Dealers say discounts specifically tied to retaining existing customers have an impact. “It gives us something else to discuss, to look at a customer and let them know they are special to us,” says Robert Camastro, owner of Mercedes of Danbury, Ct.

The loyalty and conquest discounts vary by model and brand. Some Audi dealers are advertising discounts of up to $2,500 if you are trading in a rival luxury brand.

Lincoln, a brand of Ford Motor Co., is offering no-money-down lease deals on its MKX sport utility. Cadillac’s deals vary, but the brand is offering no-money-down, $399-a-month leases on its just-launched ATS model, which is designed to compete with the 3 series and Mercedes C Class.

It’s interesting to see Lincoln get in on the action, as their ad looks very similar to ads for the other luxury brands, but they need to do something.

It’s time to break through for Cadillac and Lincoln

As Cadillac keeps working to gain traction against the imports Lincoln continues to fall further behind of everyone in the California luxury market. The numbers are clear and Lincoln needs a rear wheel drive platform more than ever but still no word on when this is going to happen. Cadillac is still behind the likes of Mercedes and BMW but with new offerings like the sleek and nimble Cadillac ATS that brand has a real change to increase sales for the General. Either way at some point Cadillac and especially Lincoln need to break out in the luxury market soon or it will start getting much harder to build any momentum.

From CNN.Com:

FORTUNE — Cadillac and Lincoln are two of America’s most storied car brands, with more than 200 years of automotive history between them. But in the country’s largest and highest profile luxury car market — California — they are regularly trounced by Europe’s upscale automakers and even the Japanese. Both domestic brands are spending hundreds of millions of dollars to catch up, but they have a long way to go.

Spend some time cruising the eight-lane freeways of Southern California as I did recently, and you will find yourself surrounded by fleets of Mercedes-Benz’s and BMW’s, sprinkled with an assortment of Audi sports cars, Range Rover SUVs, Jaguar sedans, and Porsches. These are mostly high-trim models, too, with AMG and M-sport badges in abundance. Black is the favored color. The Cadillac Escalade appears to be the most favored domestic offering — popular with hotel shuttle services — but you search in vain for a Cadillac CTS or any passenger car with a Lincoln’s in-your-face bow-wave grille.

Check out the full article!

Lexus throws Sports Illustrated Swimsuit a curve

Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it – that’s something only Lexus and its all-new 2013 GS sport sedan could do with style. As the official automotive marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack that the automaker created in the shape of model Tori Praver’s body.

“What better way to help introduce the bold new face of Lexus than with a bold new campaign featuring a Sports Illustrated Swimsuit model?” said Brian Smith, Lexus vice president of marketing. “With the new GS, there’s no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos.”

Check out the rest of the article and gallery!

Lexus comes out strong with the all-new 2013 Lexus GS

The Super Bowl might be long gone, but our impressions of the all-new 2013 Lexus GS will continue to be known. The new GS incorporates bold, dynamic styling, precise handling, innovative technology and a spacious interior. After spending time behind the wheel of the new GS in Las Vegas we can tell you with certainty that this is a new beginning for Lexus combined with a rich heritage of building superb luxury vehicles. We even had the chance to learn more about driving the auto cross and took a ride with pro driver Scott Pruett to see how it’s done by the experts.

Believe it when Lexus told us that, “The new GS conveys an enhanced sense of confidence to the driver with a redesigned chassis and a wide, strong stance that inspires and rewards driver participation with crisp and precise handling. Engineers developed a more spacious interior environment while leaving exterior dimensions virtually unchanged to ensure excellent maneuverability. Richly endowed with world-class features and premium details, the new GS is supported by advanced, performance technology that makes it more than just a luxury car.”

Read the full article.

A day at the Las Vegas Speedway with the all-new 2013 Lexus GS

We were at the Las Vegas Speedway with writers and journalists for our opportunity to drive the all-new 2013 Lexus GS and experience the Supercar Lexus LFA. The weather was incredible in the mid 60’s and not a cloud in the sky. There has been quite a buzz around the new Lexus GS and we wanted to see what Lexus was able to accomplish after delivering some of the best luxury sports sedans for decades. Once we arrived at the Speedway, there was some time to check out the new 2013 GS before we hit the auto cross and race track. The new front grille is simply gorgeous and tough in the same breath and will surely make a statement when on the road.

This is a very aggressive design by Lexus and we agree with their claim that, “distinguished by the elegant beauty of its aerodynamic body, the precisely sculpted exterior of the all-new Lexus GS luxury sport sedan glows with aggressive performance and precision handling. Powered by an advanced 3.5-liter V6, putting 306 horsepower to the pavement, the four-cam, four valve per cylinder engine with dual Variable Valve Timing with intelligence (VVT-i) propels the 2013 GS 350 from 0-60 mph in just 5.7 seconds. The six-speed sequential shift automatic transmission, equipped with paddle shifters, offers four driving modes: Normal, ECO, SPORT S, and SPORT S+. An optional electronically controlled all-wheel-drive system is designed to enhance traction in a variety of driving conditions.” The cockpit of the new GS is buit for the inspired driver, while a horizontal-themed instrument panel emphasizes spaciousness through its wide layout. Equal attention has been paid to maximizing space for rear passengers, with generous headroom, legroom, knee room and foot space.

Read the full article.

Lexus Pre Super Bowl Teaser & Contest

In a few weeks, Bullz-Eye will be heading to Vegas to experience the all-new GS Series from Lexus, and it just so happens to be Super Bowl weekend when Lexus will be running their first ever TV commercial during the big game. The 30 second commercial is scheduled to run during the first half of Super Bowl XLVI. A 15 second sneak peek of the commercial can be seen on Lexus social media channels, including Facebook and YouTube.

Check out the full article!

2012 Looks to be a Year of Growth for the Global Auto Industry!

The New Year is upon us and all signs point to a stronger 2012 in regards to auto sales. Forecasts call for growth on a global scale with luxury vehicles leading the way and that means profits for GM, Nissan and the rest of the global players. Keep an eye out for Bullz-Eye.com’s 20 Cars to watch out for in 2012 and let’s hope the sales momentum from last year takes us to a better place in 2012!

From the Detroit Free Press:

Global auto sales will grow 6.7% this year with growth projected in all major markets but Europe, according to automotive consulting firm R.L. Polk.

Worldwide new vehicles sales are forecast to reach 77.7 million this year, with China accounting for the largest portion of the increase. New vehicle sales are expected to reach 17.9 million this year in the world’s largest auto market, up 16% from 2011, according to Polk.

The U.S. market is poised to expand to 13.7 million this year, up from about 12.8 million in 2011, with the luxury market as the fastest growing segment, increasing by more than 14%.

That bodes well for Ford and General Motors, which are working to restore their Lincoln and Cadillac brands to former glory. Both will unveil important new cars next week at the North American International Auto Show in at Cobo Center.

Read the full article.

2011 BMW 335is Coupe Review on Bullz-Eye.com

Bullz-Eye.com reviews the 2011 BMW 335is!

As with most things in life, first impressions are very important, so believe us when we tell you that the 2011 BMW 335is Coupe knows how to make a first impression. Our test model arrived and looked very confident in space gray metallic with a low stance and fresh rims. The week went by too quick, but here’s what we discovered about the 335is Coupe.

Exterior
The BMW 3 series models are becoming a brand of their own with distinctive looks that fit nicely into a growing niche market. Our loaner looked very sharp with new high depth LED tail lights, new xenon adaptive headlights with LED lighted corona rings, a new hood which integrates with the freshened kidney grille, 19 inch double spoke wheels, heated dual-power mirrors and heated windshield washer jets. The new air dam of the 335is Coupe is equipped with large openings meant to feed as much air as possible to the upgraded cooling system and looks totally cool while doing so. But for as stylish and refined as the 2011 BMW 335is Coupe looks from the outside, you really can’t appreciate the power at your disposal until you drive this thriller!

Read the full review.

Cadillac introduces new XTS Sedan at LA Auto Show

Cadillac introduced a completely new sedan here at the LA Auto Show. Check out the slideshow of the new XTS above and you’ll see that Cadillac is definitely on the right track as they continue the evolution of their approach to design. Cadillac executives promised that there would be no more “design by committee” at the luxury brand and they presented the XTS as a representation of a clear direction for the brand.

As you can see from the photos, the design is very impressive. It retains some of a hard lines and edges we’ve seen from Cadillac but the XTS represents a more refined expression of this approach.

Most importantly, the XTS will be the first model to feature Cadillac’s new CUE system that was created to provide a comprehensive in-vehicle experience. We previewed the CUE system last month and were very impressed as it presents a great leap forward for the in-car user experience. Here’s what we said then: “New innovations like tactile feedback on your finger when you touch the 8-inch center stack screen and proximity sensing that has control buttons pop up on the screen as you hand approaches make this system very user friendly, and the customization features make CUE a very powerful system that greatly enhances the driver experience.”

Read the full article and check out the complete gallery.

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