With the all-new 2013 Lincoln MKZ, get reintroduced to the Lincoln Motor Company. Check out the video below and you’ll see a new direction for the company which celebrates ninety years of history while also blazing new trails. You’ll see a very bold and aggressive new design and it will be interesting to see how this transforms the brand.
The political ads are over, so now we can be bombarded with ads for luxury cars during the holiday season.
It’s interesting to see Lincoln get in on the action, as their ad looks very similar to ads for the other luxury brands, but they need to do something.
As Cadillac keeps working to gain traction against the imports Lincoln continues to fall further behind of everyone in the California luxury market. The numbers are clear and Lincoln needs a rear wheel drive platform more than ever but still no word on when this is going to happen. Cadillac is still behind the likes of Mercedes and BMW but with new offerings like the sleek and nimble Cadillac ATS that brand has a real change to increase sales for the General. Either way at some point Cadillac and especially Lincoln need to break out in the luxury market soon or it will start getting much harder to build any momentum.
Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it – that’s something only Lexus and its all-new 2013 GS sport sedan could do with style. As the official automotive marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack that the automaker created in the shape of model Tori Praver’s body.
“What better way to help introduce the bold new face of Lexus than with a bold new campaign featuring a Sports Illustrated Swimsuit model?” said Brian Smith, Lexus vice president of marketing. “With the new GS, there’s no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos.”
Tags: 2013 GS sport sedan Lexus, Lexus Sports Illustrated, Sports Illustrated Swimsuit, Sports Illustrated Swimsuit cover, Sports Illustrated Swimsuit issue, Sports Illustrated Swimsuit issue photos, Sports Illustrated Swimsuit magazine, Sports Illustrated Swimsuit models
The Super Bowl might be long gone, but our impressions of the all-new 2013 Lexus GS will continue to be known. The new GS incorporates bold, dynamic styling, precise handling, innovative technology and a spacious interior. After spending time behind the wheel of the new GS in Las Vegas we can tell you with certainty that this is a new beginning for Lexus combined with a rich heritage of building superb luxury vehicles. We even had the chance to learn more about driving the auto cross and took a ride with pro driver Scott Pruett to see how it’s done by the experts.
Believe it when Lexus told us that, “The new GS conveys an enhanced sense of confidence to the driver with a redesigned chassis and a wide, strong stance that inspires and rewards driver participation with crisp and precise handling. Engineers developed a more spacious interior environment while leaving exterior dimensions virtually unchanged to ensure excellent maneuverability. Richly endowed with world-class features and premium details, the new GS is supported by advanced, performance technology that makes it more than just a luxury car.”
We were at the Las Vegas Speedway with writers and journalists for our opportunity to drive the all-new 2013 Lexus GS and experience the Supercar Lexus LFA. The weather was incredible in the mid 60’s and not a cloud in the sky. There has been quite a buzz around the new Lexus GS and we wanted to see what Lexus was able to accomplish after delivering some of the best luxury sports sedans for decades. Once we arrived at the Speedway, there was some time to check out the new 2013 GS before we hit the auto cross and race track. The new front grille is simply gorgeous and tough in the same breath and will surely make a statement when on the road.
This is a very aggressive design by Lexus and we agree with their claim that, “distinguished by the elegant beauty of its aerodynamic body, the precisely sculpted exterior of the all-new Lexus GS luxury sport sedan glows with aggressive performance and precision handling. Powered by an advanced 3.5-liter V6, putting 306 horsepower to the pavement, the four-cam, four valve per cylinder engine with dual Variable Valve Timing with intelligence (VVT-i) propels the 2013 GS 350 from 0-60 mph in just 5.7 seconds. The six-speed sequential shift automatic transmission, equipped with paddle shifters, offers four driving modes: Normal, ECO, SPORT S, and SPORT S+. An optional electronically controlled all-wheel-drive system is designed to enhance traction in a variety of driving conditions.” The cockpit of the new GS is buit for the inspired driver, while a horizontal-themed instrument panel emphasizes spaciousness through its wide layout. Equal attention has been paid to maximizing space for rear passengers, with generous headroom, legroom, knee room and foot space.
In a few weeks, Bullz-Eye will be heading to Vegas to experience the all-new GS Series from Lexus, and it just so happens to be Super Bowl weekend when Lexus will be running their first ever TV commercial during the big game. The 30 second commercial is scheduled to run during the first half of Super Bowl XLVI. A 15 second sneak peek of the commercial can be seen on Lexus social media channels, including Facebook and YouTube.
The New Year is upon us and all signs point to a stronger 2012 in regards to auto sales. Forecasts call for growth on a global scale with luxury vehicles leading the way and that means profits for GM, Nissan and the rest of the global players. Keep an eye out for Bullz-Eye.com’s 20 Cars to watch out for in 2012 and let’s hope the sales momentum from last year takes us to a better place in 2012!
From the Detroit Free Press:
Bullz-Eye.com reviews the 2011 BMW 335is!
As with most things in life, first impressions are very important, so believe us when we tell you that the 2011 BMW 335is Coupe knows how to make a first impression. Our test model arrived and looked very confident in space gray metallic with a low stance and fresh rims. The week went by too quick, but here’s what we discovered about the 335is Coupe.
Cadillac introduced a completely new sedan here at the LA Auto Show. Check out the slideshow of the new XTS above and you’ll see that Cadillac is definitely on the right track as they continue the evolution of their approach to design. Cadillac executives promised that there would be no more “design by committee” at the luxury brand and they presented the XTS as a representation of a clear direction for the brand.
As you can see from the photos, the design is very impressive. It retains some of a hard lines and edges we’ve seen from Cadillac but the XTS represents a more refined expression of this approach.
Most importantly, the XTS will be the first model to feature Cadillac’s new CUE system that was created to provide a comprehensive in-vehicle experience. We previewed the CUE system last month and were very impressed as it presents a great leap forward for the in-car user experience. Here’s what we said then: “New innovations like tactile feedback on your finger when you touch the 8-inch center stack screen and proximity sensing that has control buttons pop up on the screen as you hand approaches make this system very user friendly, and the customization features make CUE a very powerful system that greatly enhances the driver experience.”