The political ads are over, so now we can be bombarded with ads for luxury cars during the holiday season.
Car shoppers will see so-called “loyalty” and “conquest” discounts in this year’s holiday sales campaigns. These deals essentially reward consumers for shopping the competition, even if they intend to stay with the brand they already drive. For example, a customer who owns a Mercedes could get an additional $750 discount for agreeing to buy or lease another. If the same owner went to a BMW showroom, he or she would likely be offered a similar amount to switch teams.
About 20% of shoppers on Edmunds.com who looked at a Mercedes C-Class during the last week of October also looked at a BMW 3 Series, according to data from the site. Among those considering the 3-series, 10% looked at a C-Class, and 10% looked at the Audi A4.
Dealers say discounts specifically tied to retaining existing customers have an impact. “It gives us something else to discuss, to look at a customer and let them know they are special to us,” says Robert Camastro, owner of Mercedes of Danbury, Ct.
The loyalty and conquest discounts vary by model and brand. Some Audi dealers are advertising discounts of up to $2,500 if you are trading in a rival luxury brand.
Lincoln, a brand of Ford Motor Co., is offering no-money-down lease deals on its MKX sport utility. Cadillac’s deals vary, but the brand is offering no-money-down, $399-a-month leases on its just-launched ATS model, which is designed to compete with the 3 series and Mercedes C Class.
It’s interesting to see Lincoln get in on the action, as their ad looks very similar to ads for the other luxury brands, but they need to do something.
Before our test model 2011 Lexus CT 200h Premium arrived, I had not driven or been a passenger in this hot new hybrid, so I was anxious to see what all the fuss was about. I knew the car wasn’t very big, so there were some questions as to how all of this technology and Lexus luxury was going to fit into a smaller than usual package.
The CT 200h’s designers created a unique combination of elegance and excitement. The front of the CT 200h is the new embodiment of L-finesse, expressing the perfect balance of precision and power. The grille is pushed forward of the headlamps for greater visual integration with the bumper mid-section below. It incorporates a deeper, more sculpted interpretation of the L-finesse signature arrowhead motif. The upper and lower grilles combine to form a unique ‘spindle’ shape, bringing both bold simplicity and elegant dynamism to the very apex of the vehicle. We found the overall design to be fresh and consistent with Lexus styling. Our matador red test model looked sharp and included LED daytime running headlamps with auto leveling, integrated fog lamps, rear view mirrors with built-in turn signals, illuminated door sills and 17-inch aluminum alloy wheels. In the rear of the 2011 Lexus CT 200h Premium, we found a pronounced step in the tailgate section that flows from the muscular rear wheel arch shoulders, emphasizing the wraparound rear window design which added to the aerodynamic design features.
Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it – that’s something only Lexus and its all-new 2013 GS sport sedan could do with style. As the official automotive marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack that the automaker created in the shape of model Tori Praver’s body.
“What better way to help introduce the bold new face of Lexus than with a bold new campaign featuring a Sports Illustrated Swimsuit model?” said Brian Smith, Lexus vice president of marketing. “With the new GS, there’s no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos.”
The Super Bowl might be long gone, but our impressions of the all-new 2013 Lexus GS will continue to be known. The new GS incorporates bold, dynamic styling, precise handling, innovative technology and a spacious interior. After spending time behind the wheel of the new GS in Las Vegas we can tell you with certainty that this is a new beginning for Lexus combined with a rich heritage of building superb luxury vehicles. We even had the chance to learn more about driving the auto cross and took a ride with pro driver Scott Pruett to see how it’s done by the experts.
Believe it when Lexus told us that, “The new GS conveys an enhanced sense of confidence to the driver with a redesigned chassis and a wide, strong stance that inspires and rewards driver participation with crisp and precise handling. Engineers developed a more spacious interior environment while leaving exterior dimensions virtually unchanged to ensure excellent maneuverability. Richly endowed with world-class features and premium details, the new GS is supported by advanced, performance technology that makes it more than just a luxury car.”
We were at the Las Vegas Speedway with writers and journalists for our opportunity to drive the all-new 2013 Lexus GS and experience the Supercar Lexus LFA. The weather was incredible in the mid 60’s and not a cloud in the sky. There has been quite a buzz around the new Lexus GS and we wanted to see what Lexus was able to accomplish after delivering some of the best luxury sports sedans for decades. Once we arrived at the Speedway, there was some time to check out the new 2013 GS before we hit the auto cross and race track. The new front grille is simply gorgeous and tough in the same breath and will surely make a statement when on the road.
This is a very aggressive design by Lexus and we agree with their claim that, “distinguished by the elegant beauty of its aerodynamic body, the precisely sculpted exterior of the all-new Lexus GS luxury sport sedan glows with aggressive performance and precision handling. Powered by an advanced 3.5-liter V6, putting 306 horsepower to the pavement, the four-cam, four valve per cylinder engine with dual Variable Valve Timing with intelligence (VVT-i) propels the 2013 GS 350 from 0-60 mph in just 5.7 seconds. The six-speed sequential shift automatic transmission, equipped with paddle shifters, offers four driving modes: Normal, ECO, SPORT S, and SPORT S+. An optional electronically controlled all-wheel-drive system is designed to enhance traction in a variety of driving conditions.” The cockpit of the new GS is buit for the inspired driver, while a horizontal-themed instrument panel emphasizes spaciousness through its wide layout. Equal attention has been paid to maximizing space for rear passengers, with generous headroom, legroom, knee room and foot space.
The wait is over. The bold new face of Lexus is here, and it cannot be contained. Watch Lexus’ first-ever Super Bowl commercial, introducing the all-new 2013 GS and a glimpse of what Lexus has in store for 2012. The 30-second commercial features the 2013 GS as it breaks free from containment, illustrating the company’s move in a new design direction for the brand. The spot also hints at the additional new vehicles Lexus will unveil later in the year, which are waiting in the wings for their turn to burst onto the scene.
“The all-new Lexus GS is showcased in this ad because it’s the first model to feature the new look of Lexus and it’s also the first of nine new or updated models we’ll launch this year,” said Brian Smith, Lexus vice president of marketing. “This spot looks very different than anything Lexus has done before and demonstrates to the 50-million-strong Super Bowl audience that 2012 will be a breakthrough year for Lexus.”
The 30-second commercial is scheduled to air at the end of the first quarter of Super Bowl XLVI. An early look at the commercial can be seen today on Lexus social media channels, including Facebook and YouTube. The new GS series will be a touchdown for Lexus and this very cool Super Bowl ad is a great way to start things up!
In a few weeks, Bullz-Eye will be heading to Vegas to experience the all-new GS Series from Lexus, and it just so happens to be Super Bowl weekend when Lexus will be running their first ever TV commercial during the big game. The 30 second commercial is scheduled to run during the first half of Super Bowl XLVI. A 15 second sneak peek of the commercial can be seen on Lexus social media channels, including Facebook and YouTube.
The Lexus LF-LC 2+2 hybrid sport coupe concept vehicle is displaying the stunning combination of avant-garde beauty and advanced technology today at the Detroit Auto Show.
Conceived by the company’s Calty design studio in Newport Beach, Calif. as a design exercise, the LF-LC envisions offering Advanced Lexus Hybrid Drive that delivers both driving performance and fuel efficiency. The exterior is highlighted by dynamic shapes, intriguing details and expansive use of glass while the interior features high technology set off by organic shapes and materials.