Lamborghini swore they would never do an SUV. They brushed off rumor after rumor to the contrary. They even showed other concepts to throw people off the scent. But apparently, all their statements were a smokescreen because the newest Lamborghini is here . . . and it’s an SUV. Following in the footsteps of Porsche and every other luxury manufacturer, Lamborghini just released their very own luxury SUV, the Urus. Well, they released an SUV again, that is.
Although the Urus is a shock for those expecting another supercar debut, SUVs are not new for Lamborghinis. From 1986-1993 Lamborghini produced the LM002. Originally, the LM002 was produced as a military vehicle. However, after losing the account to AM General (also known as the producers of the H1), Lamborghini sold the truck to Sheiks, movie stars, and mental ward occupants.
The Urus is not related to the LM002 in the slightest, however. The LM002 was the right kind of crazy. It had a Countach engine, was barely drivable, and was a classic example of Italian lunacy at its finest. The Urus cannot afford such eccentrics. The LM002 was built with product first, business plan later procedure. The LM002 probably didn’t make any money but was just an expensive marketing campaign for the poorly managed Lamborghini at the time. But the Germans own Lamborghini now, and they don’t take kindly too the “all play and no work” mentality; just look at the friction between them and Greece, for example. So the Urus has been designed to produce profit as well as power figures.
The normal Lamborghini Aventador has 690hp, all wheel drive, and is the automotive equivalent to a defibrillator. However, what if you’re the type of millionaire that wants something more unique and off kilter? You’re the type of millionaire that hunts exotic, wild beasts, pays to go into space, and may be clinically insane. Basically, you’re a modern day version of Teddy Roosevelt with a 6 pack. If this sounds like you, Lamborghini has just the car for you: The Aventador J.
Already sold for a cool $2.1 million euros, the J takes a “normal” Aventador and chops off the roof and the windshield, removes the air conditioning and navigation system to lose weight, and adds “Carbonskin” material to the seat. The result, Lamborghini says, is “an utterly indescribable experience of power and dynamics,” but that’s because you can’t say “batsh$t insane” in a press release. So if you want to know how it feels to be ejected from an F-22 at the speed of sound, buy an Aventador J.
The only one they are going to make is already sold, but something tells me it is in the hands of someone who is crazy enough to enjoy it.
As we dropped into the back stretch on lap 4, I knew this would be the moment. Strapped into a screaming yellow 2012 Lamborghini Gallardo LP 570-4 Superleggera, it was finally my turn to pass one of the other track cars and catch up to the lead pace Lambo. Following the pace car were me and three more Italian speed machines, all Lamborghinis with a total of about 1700 horsepower among them. I was in the second position among the four cars as the Lambo in front of me swung to the right, giving me a clear path to lift off. The stands to the left were a blur, not unlike a dash cam at Indy, as I paddle shifted at red line to second at 9000 rpms. Nothing can equal the wail of a Lamborghini at these engine speeds, and even with my insulated driver’s helmet and flame retardant mask, it was both deafening and intoxicating.
I mashed the petal with earnest, knowing that this car had a top speed in excess of 200 mph and I was on the longest backstretch of motor speedway in the Southeast United States. Ahead, the white Gallardo pace car taunted me to play catch-up with the other Lambo swinging aside to the right in a 135 mph blur as we hurled toward the hair pin right turn. The huge brakes produced physics-defying deceleration and I caught up (sort of) to the pace car and then rocketed again by the pits for the final lap. I now had the privilege of following the line the instructor found on the track, and I threw all here-to-known concern for life and limb and plowed into the turns. G forces in excess of 1.1 and 1.2 stunned me as we carved the S turns and sweepers past turn one. The Gallardo’s 570 horsepower V-10 goaded me on along with the state-of-the-art All Wheel Drive, ultra light carbon fiber body and Formula 1 speed paddle shifting technology. It all proved that there wasn’t anything I could do that would even mildly challenge this Lamborghini, as this beast was made for this kind of track. It’s as if it was saying: “Is that all you can do? Come on!” I knew then I was in the absolute pinnacle of sports car engineering and design, without peer world-wide. That was my welcome to Lamborghini.