It’s time to break through for Cadillac and Lincoln

As Cadillac keeps working to gain traction against the imports Lincoln continues to fall further behind of everyone in the California luxury market. The numbers are clear and Lincoln needs a rear wheel drive platform more than ever but still no word on when this is going to happen. Cadillac is still behind the likes of Mercedes and BMW but with new offerings like the sleek and nimble Cadillac ATS that brand has a real change to increase sales for the General. Either way at some point Cadillac and especially Lincoln need to break out in the luxury market soon or it will start getting much harder to build any momentum.

From CNN.Com:

FORTUNE — Cadillac and Lincoln are two of America’s most storied car brands, with more than 200 years of automotive history between them. But in the country’s largest and highest profile luxury car market — California — they are regularly trounced by Europe’s upscale automakers and even the Japanese. Both domestic brands are spending hundreds of millions of dollars to catch up, but they have a long way to go.

Spend some time cruising the eight-lane freeways of Southern California as I did recently, and you will find yourself surrounded by fleets of Mercedes-Benz’s and BMW’s, sprinkled with an assortment of Audi sports cars, Range Rover SUVs, Jaguar sedans, and Porsches. These are mostly high-trim models, too, with AMG and M-sport badges in abundance. Black is the favored color. The Cadillac Escalade appears to be the most favored domestic offering — popular with hotel shuttle services — but you search in vain for a Cadillac CTS or any passenger car with a Lincoln’s in-your-face bow-wave grille.

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Government Officials Tour Chevrolet and Cadillac Exhibits

Cadillac Vice President U.S. Marketing Don Butler (back) shows Environmental Protection Agency Administrator Lisa Jackson the interior of the 2013 Cadillac ATS compact luxury sports sedan Monday, January 9, 2012 at the North American International Auto Show in Detroit, Michigan. (Photo by Jeffrey Sauger for Cadillac)

Michigan Senator Debbie Stabenow gets behind the wheel of a 2013 Chevrolet Sonic RS performance vehicle after it was unveiled Monday, January 9, 2012 at the North American International Auto Show in Detroit, Michigan. The Sonic RS features a 138-horsepower (103 kW) Ecotec 1.4L turbo engine — the only vehicle in its segment to offer a turbocharged powertrain. The Sonic RS goes on sale in late 2012. (Photo by John F. Martin for Chevrolet)

  

2013 Cadillac ATS

Bullz-Eye.com was invited to the 2013 Cadillac ATS presentation last night at the College for Creative Studies and we have to say that we walked away very impressed. The ATS is Cadillac’s answer to foreign automakers’ compact luxury sedans that have dominated this segment for many years. The ATS will launch this summer and Cadillac obviously has high hopes for the ATS as it will be competing in the largest segment of the luxury market, so the potential here is enormous. Along with a sleek and modern look, the ATS promises the desired performance from buyers in the compact luxury universe and that is partially because Cadillac looked at every material that went into the ATS and came away with a curb weight under 3400 lbs.

Depending on each individual buyer’s preference of the top fuel economy or all out power, you have a choice of three powertrains starting with a 200-hp 2.5-liter four-cylinder that should produce over 30 mpg on the highway, a confident 270-horsepower turbocharged 2.0-liter engine, or for those who want the power, there is a 318-hp 3.5-liter V6. Cadillac also went one step further by offering a manual transmission and optional all-wheel drive to the rear wheel drive platform. Pricing hasn’t been announced and believe me when I tell you we tried to find out, but we do know this segment’s current leaders start in the low 30k range and we expect something close for the 2013 Cadillac ATS.

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20 Cars to Look for in 2012

With the New Year brings new sheet metal and Bullz-Eye has identified 20 Cars to Look for in 2012!

Dodge Dart
Following the daft Dodge Caliber, Dodge is looking to redeem itself in the small car segment with the Dart. The Dart also marks the first fruit of Chrysler’s merger with Fiat, because underneath the Dodge skin lies Italian bones. And not just any bones either, but the platform of the Alfa Romeo Guilietta. The Dart will be powered by a host of new engines and transmission choices, also supplied by Fiat. No hatchback version will be offered, unfortunately, but the Dart is shaping up to be a serious contender in the small car marketplace.

Check out the rest of the 20!

  

Cadillac introduces new XTS Sedan at LA Auto Show

Cadillac introduced a completely new sedan here at the LA Auto Show. Check out the slideshow of the new XTS above and you’ll see that Cadillac is definitely on the right track as they continue the evolution of their approach to design. Cadillac executives promised that there would be no more “design by committee” at the luxury brand and they presented the XTS as a representation of a clear direction for the brand.

As you can see from the photos, the design is very impressive. It retains some of a hard lines and edges we’ve seen from Cadillac but the XTS represents a more refined expression of this approach.

Most importantly, the XTS will be the first model to feature Cadillac’s new CUE system that was created to provide a comprehensive in-vehicle experience. We previewed the CUE system last month and were very impressed as it presents a great leap forward for the in-car user experience. Here’s what we said then: “New innovations like tactile feedback on your finger when you touch the 8-inch center stack screen and proximity sensing that has control buttons pop up on the screen as you hand approaches make this system very user friendly, and the customization features make CUE a very powerful system that greatly enhances the driver experience.”

Read the full article and check out the complete gallery.

  

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