Cadillac ELR plug-in hybrid looks badass

Cadillac ELR plug-in hybrid
© General Motors

GM showed off this new Caddy at the Detroit Auto Show earlier this year. It looks pretty awesome and it’s basically a luxury version of the Chevy Volt as Cadillac brings plug-in hybrid technology to the Cadillac brand.

When General Motors (GM) decided to make a plug-in hybrid several years ago, there was a lively discussion behind closed doors about whether the first model to showcase the expensive technology should be a Chevrolet or a Cadillac. The Chevy advocates won and the Volt was born. History suggests that may not have been the right choice. The Volt—the first car to mix all-electric capabilities with an auxiliary gas engine to extend its driving range after the battery’s depleted—has had disappointing sales. Republicans during the presidential campaign pilloried it as a symbol of the failings of President Obama’s auto-industry bailout.

GM has decided to take a second stab at Volt technology, and this time it’s heading upmarket, with the Cadillac ELR plug-in hybrid, introduced Jan. 15.

That may be going a bit too far, as there’s nothing to indicate that a Cadillac would have fared any better as GM’s first plug-in option. The technology is just getting started, and the Volt’s price point was always an issue.

Cadillac ATS win North American Car of the Year award

A panel of 49 journalists gave this honor to the new Cadillac ATS that was revealed last year.

This is a pretty impressive entry for Cadillac, a brand that is working hard to rebuild its image.

Classic fins from 1959 Cadillac Eldorado

Here’s a great photo posted on the official Cadillac Twitter account of the 1959 Cadillac Eldorado. Simply beautiful . . .

It’s time to break through for Cadillac and Lincoln

As Cadillac keeps working to gain traction against the imports Lincoln continues to fall further behind of everyone in the California luxury market. The numbers are clear and Lincoln needs a rear wheel drive platform more than ever but still no word on when this is going to happen. Cadillac is still behind the likes of Mercedes and BMW but with new offerings like the sleek and nimble Cadillac ATS that brand has a real change to increase sales for the General. Either way at some point Cadillac and especially Lincoln need to break out in the luxury market soon or it will start getting much harder to build any momentum.

From CNN.Com:

FORTUNE — Cadillac and Lincoln are two of America’s most storied car brands, with more than 200 years of automotive history between them. But in the country’s largest and highest profile luxury car market — California — they are regularly trounced by Europe’s upscale automakers and even the Japanese. Both domestic brands are spending hundreds of millions of dollars to catch up, but they have a long way to go.

Spend some time cruising the eight-lane freeways of Southern California as I did recently, and you will find yourself surrounded by fleets of Mercedes-Benz’s and BMW’s, sprinkled with an assortment of Audi sports cars, Range Rover SUVs, Jaguar sedans, and Porsches. These are mostly high-trim models, too, with AMG and M-sport badges in abundance. Black is the favored color. The Cadillac Escalade appears to be the most favored domestic offering — popular with hotel shuttle services — but you search in vain for a Cadillac CTS or any passenger car with a Lincoln’s in-your-face bow-wave grille.

Check out the full article!

Government Officials Tour Chevrolet and Cadillac Exhibits

Cadillac Vice President U.S. Marketing Don Butler (back) shows Environmental Protection Agency Administrator Lisa Jackson the interior of the 2013 Cadillac ATS compact luxury sports sedan Monday, January 9, 2012 at the North American International Auto Show in Detroit, Michigan. (Photo by Jeffrey Sauger for Cadillac)

Michigan Senator Debbie Stabenow gets behind the wheel of a 2013 Chevrolet Sonic RS performance vehicle after it was unveiled Monday, January 9, 2012 at the North American International Auto Show in Detroit, Michigan. The Sonic RS features a 138-horsepower (103 kW) Ecotec 1.4L turbo engine — the only vehicle in its segment to offer a turbocharged powertrain. The Sonic RS goes on sale in late 2012. (Photo by John F. Martin for Chevrolet)

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