What’s next for Cadillac?

Cadillac XT4 compact SUV

It’s Groundhog Day for Cadillac. They have a new brand chief vowing to reboot the brand.

New division president Steve Carlisle said, “We lost our mojo for a long period of time. This time, it is different and we will show you.” Really?

They’ll be spending billions introducing new models, which is sorely needed as the market has shifted dramatically to SUVs. The new XT4 was recently introduced and is geared to younger buyers, starting at around $35,000. Of course, any intro Caddy is going to bring back nightmares with the 1983 Cadillac Cimarron, though I doubt they make the same mistakes this time.

The bigger issue seems to be pricing. The cars have been great, but Cadillac is trying too hard to match the Germans when it comes to premium pricing. The article linked above goes into other issues as well such as marketing.

We’ll see what happens next, but we’ve seen this movie before.

Photo by Michael Appleton for Cadillac

  

Arnold Palmer next to classic Cadillac

R.I.P Arnold Palmer.

Here’s a great shot to remember the golf icon as Arnie poses next to a classic red Cadillac convertible.

  

Cadillac ELR plug-in hybrid looks badass

Cadillac ELR plug-in hybrid
© General Motors

GM showed off this new Caddy at the Detroit Auto Show earlier this year. It looks pretty awesome and it’s basically a luxury version of the Chevy Volt as Cadillac brings plug-in hybrid technology to the Cadillac brand.

When General Motors (GM) decided to make a plug-in hybrid several years ago, there was a lively discussion behind closed doors about whether the first model to showcase the expensive technology should be a Chevrolet or a Cadillac. The Chevy advocates won and the Volt was born. History suggests that may not have been the right choice. The Volt—the first car to mix all-electric capabilities with an auxiliary gas engine to extend its driving range after the battery’s depleted—has had disappointing sales. Republicans during the presidential campaign pilloried it as a symbol of the failings of President Obama’s auto-industry bailout.

GM has decided to take a second stab at Volt technology, and this time it’s heading upmarket, with the Cadillac ELR plug-in hybrid, introduced Jan. 15.

That may be going a bit too far, as there’s nothing to indicate that a Cadillac would have fared any better as GM’s first plug-in option. The technology is just getting started, and the Volt’s price point was always an issue.

  

Cadillac ATS win North American Car of the Year award

A panel of 49 journalists gave this honor to the new Cadillac ATS that was revealed last year.

This is a pretty impressive entry for Cadillac, a brand that is working hard to rebuild its image.

  

Classic fins from 1959 Cadillac Eldorado

Here’s a great photo posted on the official Cadillac Twitter account of the 1959 Cadillac Eldorado. Simply beautiful . . .

  

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