The political ads are over, so now we can be bombarded with ads for luxury cars during the holiday season.
Car shoppers will see so-called “loyalty” and “conquest” discounts in this year’s holiday sales campaigns. These deals essentially reward consumers for shopping the competition, even if they intend to stay with the brand they already drive. For example, a customer who owns a Mercedes could get an additional $750 discount for agreeing to buy or lease another. If the same owner went to a BMW showroom, he or she would likely be offered a similar amount to switch teams.
About 20% of shoppers on Edmunds.com who looked at a Mercedes C-Class during the last week of October also looked at a BMW 3 Series, according to data from the site. Among those considering the 3-series, 10% looked at a C-Class, and 10% looked at the Audi A4.
Dealers say discounts specifically tied to retaining existing customers have an impact. “It gives us something else to discuss, to look at a customer and let them know they are special to us,” says Robert Camastro, owner of Mercedes of Danbury, Ct.
The loyalty and conquest discounts vary by model and brand. Some Audi dealers are advertising discounts of up to $2,500 if you are trading in a rival luxury brand.
Lincoln, a brand of Ford Motor Co., is offering no-money-down lease deals on its MKX sport utility. Cadillac’s deals vary, but the brand is offering no-money-down, $399-a-month leases on its just-launched ATS model, which is designed to compete with the 3 series and Mercedes C Class.
It’s interesting to see Lincoln get in on the action, as their ad looks very similar to ads for the other luxury brands, but they need to do something.
Since we’re on a bit of a motorcycle tear today, we might as well keep the combo going with footage of some vintage Bavarian machinery in the snow. Titled the “Great Escape,” this clip just shows a trip on an old R60 during the deep winter months. Who says you can’t ride in the snow?
Following the daft Dodge Caliber, Dodge is looking to redeem itself in the small car segment with the Dart. The Dart also marks the first fruit of Chrysler’s merger with Fiat, because underneath the Dodge skin lies Italian bones. And not just any bones either, but the platform of the Alfa Romeo Guilietta. The Dart will be powered by a host of new engines and transmission choices, also supplied by Fiat. No hatchback version will be offered, unfortunately, but the Dart is shaping up to be a serious contender in the small car marketplace.
As with most things in life, first impressions are very important, so believe us when we tell you that the 2011 BMW 335is Coupe knows how to make a first impression. Our test model arrived and looked very confident in space gray metallic with a low stance and fresh rims. The week went by too quick, but here’s what we discovered about the 335is Coupe.
The BMW 3 series models are becoming a brand of their own with distinctive looks that fit nicely into a growing niche market. Our loaner looked very sharp with new high depth LED tail lights, new xenon adaptive headlights with LED lighted corona rings, a new hood which integrates with the freshened kidney grille, 19 inch double spoke wheels, heated dual-power mirrors and heated windshield washer jets. The new air dam of the 335is Coupe is equipped with large openings meant to feed as much air as possible to the upgraded cooling system and looks totally cool while doing so. But for as stylish and refined as the 2011 BMW 335is Coupe looks from the outside, you really can’t appreciate the power at your disposal until you drive this thriller!
Bimmerpost.com has released a video of a camouflaged 2014 BMW M3 driving around. The most peculiar part is that it sounds like there is a V6, not an inline 6, under the hood. Normally, this would be blasphemy, and large mobs would form, pitchforks in hand. But after the introduction of turbos, M SUVs, and general weight gain, can anyone really be surprised that “M” may abandon its remaining calling card?