The political ads are over, so now we can be bombarded with ads for luxury cars during the holiday season.
Car shoppers will see so-called “loyalty” and “conquest” discounts in this year’s holiday sales campaigns. These deals essentially reward consumers for shopping the competition, even if they intend to stay with the brand they already drive. For example, a customer who owns a Mercedes could get an additional $750 discount for agreeing to buy or lease another. If the same owner went to a BMW showroom, he or she would likely be offered a similar amount to switch teams.
About 20% of shoppers on Edmunds.com who looked at a Mercedes C-Class during the last week of October also looked at a BMW 3 Series, according to data from the site. Among those considering the 3-series, 10% looked at a C-Class, and 10% looked at the Audi A4.
Dealers say discounts specifically tied to retaining existing customers have an impact. “It gives us something else to discuss, to look at a customer and let them know they are special to us,” says Robert Camastro, owner of Mercedes of Danbury, Ct.
The loyalty and conquest discounts vary by model and brand. Some Audi dealers are advertising discounts of up to $2,500 if you are trading in a rival luxury brand.
Lincoln, a brand of Ford Motor Co., is offering no-money-down lease deals on its MKX sport utility. Cadillac’s deals vary, but the brand is offering no-money-down, $399-a-month leases on its just-launched ATS model, which is designed to compete with the 3 series and Mercedes C Class.
It’s interesting to see Lincoln get in on the action, as their ad looks very similar to ads for the other luxury brands, but they need to do something.
Since we’re on a bit of a motorcycle tear today, we might as well keep the combo going with footage of some vintage Bavarian machinery in the snow. Titled the “Great Escape,” this clip just shows a trip on an old R60 during the deep winter months. Who says you can’t ride in the snow?
Following the daft Dodge Caliber, Dodge is looking to redeem itself in the small car segment with the Dart. The Dart also marks the first fruit of Chrysler’s merger with Fiat, because underneath the Dodge skin lies Italian bones. And not just any bones either, but the platform of the Alfa Romeo Guilietta. The Dart will be powered by a host of new engines and transmission choices, also supplied by Fiat. No hatchback version will be offered, unfortunately, but the Dart is shaping up to be a serious contender in the small car marketplace.
As with most things in life, first impressions are very important, so believe us when we tell you that the 2011 BMW 335is Coupe knows how to make a first impression. Our test model arrived and looked very confident in space gray metallic with a low stance and fresh rims. The week went by too quick, but here’s what we discovered about the 335is Coupe.
The BMW 3 series models are becoming a brand of their own with distinctive looks that fit nicely into a growing niche market. Our loaner looked very sharp with new high depth LED tail lights, new xenon adaptive headlights with LED lighted corona rings, a new hood which integrates with the freshened kidney grille, 19 inch double spoke wheels, heated dual-power mirrors and heated windshield washer jets. The new air dam of the 335is Coupe is equipped with large openings meant to feed as much air as possible to the upgraded cooling system and looks totally cool while doing so. But for as stylish and refined as the 2011 BMW 335is Coupe looks from the outside, you really can’t appreciate the power at your disposal until you drive this thriller!
Bimmerpost.com has released a video of a camouflaged 2014 BMW M3 driving around. The most peculiar part is that it sounds like there is a V6, not an inline 6, under the hood. Normally, this would be blasphemy, and large mobs would form, pitchforks in hand. But after the introduction of turbos, M SUVs, and general weight gain, can anyone really be surprised that “M” may abandon its remaining calling card?
With the new BMW 1 Series hatch already released, everyone is waiting to see what the coupe will look like. This is important for us since the U.S. only gets the coupe version of the 1.
The 1 series was always the BMW meant for people yearning for smaller bimmers of old, but its styling was a serious drawback. This new on appears much improved with sleeker lines and less of the potbelly look that the old one had. However, these are just Auto Express’s renderings and not the real deal.
The new 1 series will be powered by BMW’s new turbo 4, which will replace their iconic inline 6 in the base models. Six cylinders will still be available in the higher spec models, but will be turbocharged. If you want more power, there will probably be a new generation of the 1M.
The name of the car might change as well. Auto Express guesses it will be called the 2 to differentiate the model from its hatch siblings. They back this up with rumors that the entire BMW lineup may receive a naming shakeup. Solid details are not yet known though.
With the 3 and 5 series getting more expensive and larger, the new 1 series looks to be the BMW to get. The coupe should be launched for the 2013 model year, so more concrete details should be coming out soon.
For your afternoon break of the day, DN brings you a BMW promo video of the new M5 lapping Laguna Seca. Hopefully, we will be able to test one soon to see how its new turbo motor stacks up to the naturally aspirated ones of old. Everyone needs to daydream a little during their breaks anyway.
BMW has been pulling in big sales from their 3 series design for many years, and with the targeted changes to the 2011 BMW 328i Sedan it appears the sales will keep on coming. After test driving a 2011 BMW 328i Sedan SULEV for a week we can understand why this car is one of the hottest entry level luxury vehicles on the road
The BMW 3-series is like a family of rockstars that keep coming out with new hits. The 2011 BMW 328i Sedan SULEV we drove was crimson red with the sport package, which included 17-inch alloy star spoked wheels, halogen high and low beam headlights, corona headlight rings, chrome plated exhaust tips and halogen freeform front foglights. The muscular body of the 328i hasn’t changed a whole lot in the past few years. I guess when something looks fresh and also exudes confidence, why go overboard on the changes?
The interior of the 2011 BMW 328i Sedan SULEV is well thought out with a classic look and feel. The sport seats were beige dakota leather and fitting for a more expensive sports sedan than the 328i. The 3-spoke, leather-wrapped, multi-function steering wheel was the center of attention while driving but the dark burl walnut trim also stood out in the cabin of this stylish sedan. Some of the notable features in the interior of our test model were a service interval indicator with miles to service read out, engine start/stop button, automatic climate control, on board computer with Check Control vehicle monitor system, AM/FM stereo CD/MPS player audio system with HD radio and auxiliary audio input for portable music players. The cabin of the 328 isn’t that much different from the 335 we drove recently; both cars are well thought out with a great mixture of sports and luxury. Trunk space is sufficient but not huge – not something that will turn away potential buyers.
Whether you’re out shopping for a car or just admiring cars on the road nothing catches ones eye more than a sharp grille. A delicious front end will certainly gain the attention needed to check out the rest of a car! Here are 10 eye catching grille’s from MSN Autos.
No matter how fast, luxurious or brilliantly engineered, a car has to look good if it’s going to sell. And in this game of seduction, the front fascia plays a vital part. An inspired grille design makes a car attractive and shapes its identity by tying it to the carmaker’s history and reputation. For more than a century, designers have wrestled with the daunting challenge of making cars sexy while satisfying the conflicting demands of engineers and regulators. A smooth front end will likely be more aerodynamic and fuel efficient but less charismatic, for instance. Over the years, there have been some amazing successes and spectacular failures in front fascia design. Here are 10 of the most notable.