Lebron James endorses Kia K900

Lebron James Kia K900

ESPN’s Darren Rovell is reporting that Kia has snagged Lebron James to the the brand ambassador for the new Kia K900 luxury sedan. Kia has been doing very well, but the volume numbers for the K900 have not been very robust. With James plugging the vehicle, however, this will provide a huge shot in the arm for K900 sales along with the Kia brand image.

The K900 is a beautiful vehicle that should provide a nice halo effect for the Kia brand. But at over $60,000 it’s not something most Kia buyers can afford. So to increase sales Kia needs to attract more affluent buyers. James can help raise awareness for the vehicle and potentially drive sales. It will be interesting to see if this endorsement has a noticeable impact on sales volumes.

  

Volvo ad featuring Jean-Claude Van Damme goes viral

This new Volvo commercial featuring Jean-Claude Van Damme has become an online sensation. Watch it and you’ll figure out why. The commercial is intended to promote Volvo Dynamic Steering. I’m not sure how many people will get that message, but Van Damme will certainly benefit from this.

  

Imported from Detroit: Selected of God Choir – Lose Yourself [video]

Today Chrysler and Eminem have done it again! They have partnered to release a special gospel version of “Lose Yourself” performed by the ‘Selected of God’ choir from the Chrysler Super Bowl commercial. The download is available on iTunes, where 100-percent of publishing proceeds will benefit local Detroit charities as part of the ‘Imported from Detroit Project’ launched by Chrysler and Eight Mile Style. Check out the video below and for more information on the charities benefiting from this initiative, visit IFDProject.com. (Also, check out the Twitter buzz at #importedfromdetroit and #IFDProject.)

  

New Infiniti Ad: “Challenger”

Check out this new ad “Challenger,” which reinforces Infiniti as the opposite of the status quo. The series of ads, the first of which includes a 60-second “brand anthem,” emphasizes Infiniti’s distinctive designs, more powerful engines and industry-changing technologies.

Let us know what you think of the ad below!

  

Dodge Challenger to Let Slip the Dogs of War in New “Freedom” TV Commercial

During his First Annual Address to Congress in 1770, President George Washington said, “To be prepared for war is one of the most effectual means of preserving peace.” For the past decade, the muscle car segment has been quietly battling to keep a sea of dull daily drivers at bay, and the tension has finally reached its fever pitch. We are standing on the cusp of a revolution, and we are nothing if not prepared. We’ve got the horsepower, the track time and the street cred – all that’s missing is the official throwing down of the gauntlet. As of today, we’ve got that, too.

In Chrysler’s newest ad, the General and his thundering Calvary descend upon the bland, boring and bromidic (or “British”). While Washington and his four-wheeled troops rally against the Redcoats, the U.S. soccer team will be battling it out with England at the 2010 FIFA World Cup, and you’ll be able to watch them both. The Dodge Challenger “Freedom” spot will air regionally during the match on Saturday, following its on-air debut at 11 p.m. EDT today during ESPN SportsCenter.

  

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