Ladies and gentlemen, this is what desperation looks like in an advertisement: girls eating donuts and drinking milk in a Scion iQ. The ad says nothing about the car, nothing about how to use it, or why you should by it. In fact, all the ad proves is that the iQ is more novelty amusement park ride rather than car. More Tilt-A-Whirl than Mini and 500 competitor. But, for all I know it’s just to build “buzz” around the brand. So, the jokes on all of us as 50 year old “social media manager” in jeans and a blazer laughs while counting his money.
Plus, if you don’t like the girls in bikinis, there are 3 more versions with different people eating donuts and going round and round in an iQ. That means, sometime, somewhere, a person with more letters behind their name than most doctors, sat down in front of Toyota executives with a straight face, and presented this as a way to advertise the iQ. Then, Toyota agreed and said, “Thats great, but can you do 3 more versions?”
Almost worse than the J.Lo Fiat 500 ad. Almost. The FR-S can’t come soon enough to bring some real credibility to the Scion line.
The wait is over. The bold new face of Lexus is here, and it cannot be contained. Watch Lexus’ first-ever Super Bowl commercial, introducing the all-new 2013 GS and a glimpse of what Lexus has in store for 2012. The 30-second commercial features the 2013 GS as it breaks free from containment, illustrating the company’s move in a new design direction for the brand. The spot also hints at the additional new vehicles Lexus will unveil later in the year, which are waiting in the wings for their turn to burst onto the scene.
“The all-new Lexus GS is showcased in this ad because it’s the first model to feature the new look of Lexus and it’s also the first of nine new or updated models we’ll launch this year,” said Brian Smith, Lexus vice president of marketing. “This spot looks very different than anything Lexus has done before and demonstrates to the 50-million-strong Super Bowl audience that 2012 will be a breakthrough year for Lexus.”
The 30-second commercial is scheduled to air at the end of the first quarter of Super Bowl XLVI. An early look at the commercial can be seen today on Lexus social media channels, including Facebook and YouTube. The new GS series will be a touchdown for Lexus and this very cool Super Bowl ad is a great way to start things up!
