About Augmented Reality Driving


We predict that augmented reality will fundamentally change the way we drive our automobiles. It will make driving vehicles far safer and much easier. But, before we get into the story, let’s talk about the difference between Augmented Reality and Virtual Reality.

Augmented Reality (AR) is like an overlay that one sees “over” ordinary reality. A good example of AR is the Pokemon Go game. The term of Virtual Reality (VR) has been around for many years. VR is an artificial (virtual) environment generated by a gaming console or computer. Picture somebody playing a modern videogame and you have the idea of VR.

The American military’s aircraft unit was the first group that developed AR devices. A problem that needed to be solved for decades was that military pilots often got flooded with data throughout flights. This was especially true during combat. A good solution to this involved AR and a device called a “Heads-up Display, ” which is mounted so images can be projected on the plane’s windshield. Then a pilot could view data whilst looking ahead. The data could be flight-oriented (heads, speed, altitude, etc.), aircraft-oriented (engine performance, gas level, etc.) or ordinance-oriented (position of bombing target, etc.). Heads-up displays were first installed in aircraft in the 1970s and used CRTs to create the images.

It did not take long before the automobile industry saw the advantages of drivers seeing certain data on their windshield. General Motors was the first to get it into a passenger vehicle; Oldsmobile offered a heads-up display on their 1988 Oldsmobile Cutlass. It was a simple display with turn-indicator arrows and a glowing green speedometer.

Other GM vehicles followed. In the 2000 Cadillac DeVille, General Motors put in a heads-up display that displayed an image from a thermal-imaging night-vision camera. The system’s object was to “increase a driver’s perception in the darkness or in poor weather.” In 2014, Jaguar engineers made a “360 Virtual Urban Windscreen” concept, which projected a “ghost car” on the windshield’s glass. The position of this ghost car guided a driver to copy lane changes and turns in place of listening to GPS directions.

The big promise of AR is in the Dynamic Content Systems that are currently being developed by Fiat Chrysler. These content systems will display relevant driving data in real time. For an example, in the heads-up display, the driver could see arrows that point to where to go. You could also get alerts about road closures, speed limits, and traffic conditions. Plus, the system could display smartphone notifications, and you could react to them while keeping your eyes on the road. Augmented Reality is bound to offer substantial benefits to the motorist!

Stick around because many automobile manufacturers are creating AR systems and we should see the end results soon. We want to thank this Land Rover, Volvo, and many other brand dealer in Schaumburg, IL for the help their Sales team provided on this article!


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