Ford Atlas Pickup Truck Concept at NAIAS

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Ford Atlas Concept at 2013 NAIAS
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Joe Hinrichs, President of the Americas, Ford Motor Company with the Ford Atlas Concept at the North American International Auto Show in Detroit. Ford unveiled the Ford Atlas Concept to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks. (01/15/2013)

Tags: 13detroitAtlasConcept

One of the more memorable unveilings at the 2013 Detroit Auto Show was another monster pickup truck from Ford. The Ford Atlas Concept give us a look at the potential future if the flagship Ford F-150. To say that Ford was aiming for a muscular and rugged design would be an understatement. The front grille in particular stood out as particularly bold. The Atlas Concept also sports the next-generation EcoBoost engine.

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