New Scion iQ Ad

Ladies and gentlemen, this is what desperation looks like in an advertisement: girls eating donuts and drinking milk in a Scion iQ. The ad says nothing about the car, nothing about how to use it, or why you should by it. In fact, all the ad proves is that the iQ is more novelty amusement park ride rather than car. More Tilt-A-Whirl than Mini and 500 competitor. But, for all I know it’s just to build “buzz” around the brand. So, the jokes on all of us as 50 year old “social media manager” in jeans and a blazer laughs while counting his money.

Plus, if you don’t like the girls in bikinis, there are 3 more versions with different people eating donuts and going round and round in an iQ. That means, sometime, somewhere, a person with more letters behind their name than most doctors, sat down in front of Toyota executives with a straight face, and presented this as a way to advertise the iQ. Then, Toyota agreed and said, “Thats great, but can you do 3 more versions?”

Almost worse than the J.Lo Fiat 500 ad. Almost. The FR-S can’t come soon enough to bring some real credibility to the Scion line.


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