Ford takes a chance by replacing the Econoline with Euro Van!

After decades of dominating the commercial van market Ford is taking a huge risk by killing the best selling Econoline Van and replacing the workhorse with the Euro Transit Vans! Obviously the E-Series neded a redesign but will Ford leave some commercial consumers wanting more than what the Transit will deliver? If that indeed happens there will be openings for competitor to snatch some new sales from former Econoline buyers.

From StraightLine.com:

I think we all have an Econoline story. I know at least one person in this office learned to powerslide in a modern one. Another would consider selling his child for a first-generation, flat-nose pickup version. And I don’t know how many families I knew growing up in New England that needed every one of those seats to haul the kids to school.

But, all things must end and the body-on-frame, big-engined Econoline (now E-Series) is set to be replaced by 2013 by the full-size Ford Transit.

The New Transit will be built in the same Kansas City Assembly plant where the F-150 is built, but Ford is injecting some $1.1 billion into it for the new production. “The new Transit will be the smartest, most fuel-efficient way to move cargo or people,” said Tim Stoehr, Commercial Truck Marketing Manager for Ford.

Read the full article.

  

Related Posts

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>