Honda CEO Disappointed with Crosstour Sales

In a meeting at the 2011 Tokyo International Auto Show, Tetsuo Iwamura, Honda USA President and CEO, remarked that he was frustrated with slow sales of Honda’s Crosstour stating:

“In the case of the Crosstour, I’m really disappointed because that’s a nice car, [with] very beautiful styling, and it gives very good driving performance as well as packaging. But yet, we went a bit too far.”

Honda wanted to sell 40,000 units of the “lifestyle” crossover, but managed to move only 25,000 in 2010. This year they have only managed to move 16,679. Iwamura is confident that Crosstour sales can be salvaged with further improvements, but I have a different idea for Mr. Iwamura.

The real problem with the Crosstour’s sales slump is that the Crosstour is a blight on the automotive landscape that should be tossed in the same fiery pit as the Pontiac Aztek. The Crosstour is none of the things that Iwamura thinks it is. The Crosstour is no where near beautiful (it looks like an Accord that has mated with Jabba the hut), not roomy (since it is a ridiculous “four door coupe crossover”), and not cheap. For that reason, it’s not surprising if consumers ignore this and instead look for a Honda Accord for sale or worse yet a totally different brand.

Frankly, the Crosstour has no reason to exist, and is emblematic of Honda’s refusal to produce cars that people want to spend actual money on. The only improvement Honda can make to the Crosstour is killing it with as much fire that can be found. Maybe they can even find a person to drive it to a giant volcano and throw it in.

What Iwamura is really doing is making excuses for a dreadful product. Please stop making excuses Honda, and start making good cars again.


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