Scion gets more muscle

This is a very nice change for Scion! Now the brand has some muscle. From Auto News.com:

OYAMA, Japan — Toyota President Akio Toyoda unveiled his company’s new 200-horsepower rear-wheel-drive sporty car before thousands of fans at a Formula One race track today in his bid to spice up a brand better known for bland but utilitarian offerings such as the Corolla and Camry.

The car, to be called the Toyota 86 in Japan and sold as the Scion FR-S in the United States, has been in the works for five years and received close scrutiny from Toyoda, who is banking on the car as an affordable halo model to burnish the company’s performance credentials.

The 86 hits a top speed of 142 mph and can do 0-62 in 6 seconds. But raw speed is not the goal, says chief engineer Tetsuya Tada. The model’s true mission is multifold:

Read the full article.

  

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