Lincoln MKT sales fall flat in October!

When the Lincoln MKT was launched there wasn’t a soul out there who predicited block buster sales but what we are seeing now is not good for any sales chart.

Sales figures released from Ford indicate the Lincoln MKT 3 row luxury crossover came in with a pultry 369 units sold last month! That is compared to only 506 MKT’s sold in October 2010. We’re aware that the Lincoln MKT is a large and fairly expensive luxury vehicle but 369 sales in a fairly strong month? Come on…..We tested this crossover and thought it was a solid entry but it might be time for the Blue Oval to cut the price on the MKT and start moving units out of the showrooms and into garage’s or this might be one of those great ideas that just couldn’t get traction. One area that might help the MKT is that the unit will be used as the replacement for future limo’s now that the Town Car is being laid to rest. That’s all fine and dandy but what does that do to help the retail market for the MKT? It’s high time to get creative and get the MKT selling or there will be alot of dust collected at Lincoln dealerships on this pricy people mover.

  

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