2012 Hyundai Genesis First Drive

Gerardo Orlando took a trip to the Hyundai America Technical Center in Michigan to test drive the new 2012 Hyundai Genesis. Read about about his experience below!

I traveled out to the Hyundai America Technical Center in Michigan to drive the new 2012 Hyundai Genesis. The drive event took place on a beautiful summer day as you can see from the photos and I had the opportunity to drive a couple of different models of the new Genesis, mostly around the scenic country roads around Ann Arbor.

The Genesis has been a big hit for Hyundai, due in large part to its elegant styling and its impressive value proposition. The Genesis has experienced 24 months in a row of year-over-year sales increases. In their presentation to the media, Hyundai executives stressed how the Genesis appeals to affluent buyers who were also practical and frugal. The “millionaire next door” profile fit many buyers of this vehicle. They aren’t the aspiration-type buyers who stretched their budget to show off a BMW or a Mercedes. Rather, they want to show off how many luxury features they could get from a new Hyundai for thousands less than what one would pay for their German competitors.

Check out the entire article.

  

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