Gilles to head new SRT Chrysler division

From the Detroit News:

Chrysler Group LLC announced today that it is creating a new brand — the Street and Racing Technology — or SRT brand — as it conducts a management reshuffle.

Chrysler also announced management changes, including a new Dodge Brand CEO.

Ralph Gilles, who has been president and CEO of Dodge, has been named head of the new cross-brand performance unit — SRT — and Chrysler’ Motorsports activities. Gilles continues with design responsibility for all exterior and interior design activities for all Dodge, Ram, Chrysler and Jeep vehicles.

Chrysler said the moves were aimed at the company’s business plan.

“Values and missions are sculpted on the rock. Organizational structures are designed to reflect the Company’s business needs in support of its strategic business plan. Today’s announcement is consistent with this line,” said Chrysler spokesman Gualberto Ranieri.

Last week, Fiat SpA reached a deal with the U.S. Treasury to acquire the government’s 6 percent stake in the company, which will give the Italian automaker a 52 percent majority stake in the Auburn Hills company.

Under the new structure, Chrysler and Fiat CEO Sergio Marchionne will have 24 direct reports at Chrysler, down from 25.

Read the full article.


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